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Enhancing Media Literacy: Understanding, Analyzing, Creating

Explore the definition and importance of media literacy, including access, analysis, evaluation, and creation across various forms of media. Learn to question and express oneself effectively, understanding the impact of media and how different mediums shape content. Delve into the core elements of media literacy education, such as media construction, commercial influence, political ideologies, and varied text production. Discover key concepts and issues in media messages, construction, audience engagement, and the inherent values and perspectives in media content. Engage in discussions on political commentary and the influence of media personalities on television using the core concepts provided.

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Enhancing Media Literacy: Understanding, Analyzing, Creating

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  1. 媒介素養的定義 • 以多種形式去近用、分析、評估、創製媒體的能力 (The ability to access, analyze, evaluate, and create media in a variety of forms.) • 質疑所當質疑，實現自我表達 • 認識媒體 • 思辨媒體 • 近用媒體 • 影響媒體

  2. 媒介素養教育的四大要素（美國） • 媒介與事實的建構 • 商業如何影響媒介 • 意識形態與政治如何影響媒介 • 不同形式的媒介如何產製不同樣態的文本

  3. 五個核心概念與核心問題 • 媒介訊息由建構產生 • 問題：誰製作了這個訊息？ • 建構：自成規則的製作語言、技術（巧） • 問題：如何吸引你？動機？ • 對訊息體驗，因人而異 • 問題：其他人為何與我不同？ • 媒介包藏價值和觀點 • 問題：再現或省略了什麼？ • 訊息可用來博取權力或利潤 • 問題：為何有此訊息？

  4. 問題討論：政論與名嘴 • 用以上的五個核心概念，討論電視上的政論節目與名嘴的言論。

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