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Mobilizing Community Workshop. Six Steps to Successful Campaigns Presented by Al Rycroft Sunshine Communications.ca April 2002 250.592-8307. Introductions-- You, Your NGO & Campaigns. Introduce yourself & your NGO.

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mobilizing community workshop

Mobilizing CommunityWorkshop

Six Steps to Successful Campaigns

Presented by

Al Rycroft

Sunshine Communications.ca

April 2002

250.592-8307

slide2

Introductions-- You, Your NGO & Campaigns

Introduce yourself & your NGO.

What is the most difficult part of organizing for you personally, and also for your NGO?

What do you want to learn about organizing in this workshop?

slide3

Six Steps to Successful Campaigns

Goals, Strategies & Tactics

Policy & Communications

Solidarity -- Working with Others

Volunteers

Organization

Actions

slide4

Campaigns Exercise

  • Each group gets 60 minutes to plan a campaign! Write notes on your flip chart.
    • Pick a real campaign. (1-5 minutes)
    • Separately record Goals, Strategies & Tactics, Policy & Communications, Solidarity, Volunteers, Organization and Actions.
    • What are your Strengths, Weaknesses, Opportunities & Threats? (SWOT)
    • Questions? Comments?
slide5

Goals, Strategies & Tactics

  • campaign management
  • crisis management
  • know your adversary
  • assessment, evaluation, change
  • achieving focusg
  • setting realistic goals
  • power and power sharing
  • strategy, tactics, shifting priorities
  • building on success
  • timing is everything
slide6

Policy & Communications

  • communicating and communication tools
  • policy consultations, papers, round tables
  • conversion, converting and the converted
  • building visibility and credibilityat
  • bureaucrats, analysts, governments, politicians
  • knowledge is power
  • getting your message out
  • monitoring, exposing leaks, whistle blowing
  • political parties
  • policy strategies, submissions and shifting
  • resources and information
  • slogans and symbols
  • Web sites and email lists
slide7

Solidarity-- Working With Others

  • working with all ages
  • identifying and recruiting allies
  • steering group, coordinating committee, Board of Directors
  • coalition building, spokescouncil aiaralysis
  • achieving consensus, avoiding paralysisaiaralysis
  • coordinating strategies with other NGOs
  • cross-cultural work
  • delegation and coordination
  • building diversity and solidarity
  • being a good facilitator
  • listening and empathy
  • negotiation, compromise & accommodation
slide8

Volunteers

  • managing a high turnover of volunteers
  • intake
  • job descriptions
  • the volunteer meeting
  • problem volunteers
  • recognition and rewards
  • recruitment
  • training
  • work parties
slide9

Organization

  • contacts management
  • electronic organizers, pocket PCs
  • back up your computer!
  • email lists
  • forms and templates
  • office management
  • phone trees
  • staff & volunteers
  • time management
slide10

Actions

  • boycotts, girlcotts
  • promoting personal and small-scale change
  • civil disobedience, non-obedience
  • alternatives and co-ops
  • research and educating students, teachers and the public
  • legal/court strategies
  • petitions, postcards, letters, polls, referendums
  • mass mobilization
  • building parallel structures and institutions
  • public meetings
  • protests, vigils and public demonstrations
  • schools, universities, colleges
  • sit-ins, occupations, strikes, walk-outs, labour withdrawals
  • theatre and theatrics
slide11

Mobilization Needs Brainstorm

Training * Resources * Other

mobilizing community workshop wrap up

Mobilizing CommunityWorkshop Wrap-Up

Six Steps to Successful Campaigns Presented by

Al Rycroft

Sunshine Communications.ca

April 2002

250.592-8307