Jones & Robinson. Operations Management. Chapter 2 Winning Customers and Competing Effectively. Learning Objectives. Explain the concept of order qualifiers (OQs) and order winners (OWs) Explain how firms compete on the basis of OQs and OWs
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Winning Customers and
They are the key reasons for customers to purchase goods or services and improving the performance of these factors may result in increased business
Markets typically have certain characteristics, such as:
Macro and Micro segmentation: