Strategic Management. Strategic Management: Concepts and Cases, 11/E by Fred David. Strategic formulation. Strategy Formulation. Vision & Mission. External Opportunities & Threats. Internal Strengths & Weaknesses. Long-Term Objectives. Alternative Strategies. Strategy Selection.
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Strategic Management: Concepts and Cases, 11/E by Fred David
Vision & Mission
External Opportunities & Threats
Internal Strengths & Weaknesses
“What do we want to become?”
Agreement on the basic vision for which the firm strives to achieve in the long run is critically important to the firm’s success.
Examples of vision statements:
The Vision of Manley Baptist Church is to be the people of God, on mission with God, motivated by a love for God, and a love for others
Clear Business Vision
What is our business?”
Reveal what an organization wants to be and whom it wants to serve
Essential for effectively establishing objectives and formulating strategies
The Mission of Manley Baptist Church is to help people in the Lakeway area become fully developed followers of Jesus Christ.
PepsiCo’s mission is to increase the value of our shareholders’ investment. We do this through sales growth, cost controls, and wise investment resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity.
Ben & Jerry’s mission is to make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community—local, national and international.