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TFLx Briefing

TFLx The Future of Fare Collection Update on Fare Payment Washington Metropolitan Area Transit Authority Washington, DC October 29, 2007. TFLx Briefing. Presentation Outline : Overview and program goals Accomplishments to date Work underway Upcoming initiatives. TFLx Briefing.

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TFLx Briefing

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  1. TFLxThe Future of Fare Collection Update on Fare PaymentWashington Metropolitan Area Transit AuthorityWashington, DCOctober 29, 2007

  2. TFLx Briefing • Presentation Outline: • Overview and program goals • Accomplishments to date • Work underway • Upcoming initiatives

  3. TFLx Briefing • Overview and Program Goals: • Develop SmarTrip as the – • Multi-operator, multi-modal fare payment method • Platform for advancing new and efficient forms of fare payment • Capitalize on technology to – • Make riding transit simple and easy for the customer • Foster greater accessibility to all modes of transportation • Simplify the boarding process • Derive greater operating efficiencies • Philosophical goals • Become a “retailer” for transportation services • Become a “merchant” accepting payments in many forms • Align core competencies for transit and payments industry • Leverage contactless payment technology and infrastructure

  4. TFLx Briefing • Accomplishments to Date: • Program rolled out May 1999 for Metrorail and parking • Regional customer service center June 2004 • Cashless parking June 2004 • Metrobus added August 2004 • Regional bus operators added February to August 2007 • Alexandria Dash • Arlington County ARTS • City of Fairfax CUE • Fairfax County Connector • Loudoun County Commuter Bus • Montgomery County RideOn • Prince William County Commuter Bus (February 2008)

  5. TFLx Briefing • SmarTrip Metrics: • Continues to prove popular with customer base • Over 2.5 million cards sold since 1999 • Approximately 50% active in last 6 months • Dispensers in rail system – 80% of card sales • Card sales by month: • June: 54,500, July: 56,400, August: 55,580 • Market penetration • Rail – 63% overall; higher in peak periods • Bus – 21%; slow growth overall; some routes >90% • Parking – 100%, exclusive method to pay at most locations • 98% at 6 locations where credit card payment available

  6. TFLx Briefing Evolution of transit fare payment in US… NFC Open Platform Contactless Smart Cards Open Platform Tomorrow Contactless Smart Cards Closed Platform Beginning Magnetic Stripe Cards Today • Value proposition - • Consumers • Speed and convenience • Payment alternatives • Agencies • Operational efficiencies Tokens Coins 110+ years

  7. TFLx Briefing • Demonstration project with Citi and MasterCard • Single card for payment of transit fares and parking fees with credit capability for retail transactions • Up to 20,000 cards issued • Current and acquired accounts • Launched December 2004 • Now in re-issuance cycle • Credit card features • Typical credit card functionality • Magnetic stripe for account data • MasterCard and Citi branded • Designed to be simple and convenient Use the same card for ALL payments…hybrid open system

  8. General Manager Briefing • Upcoming Initiatives: • Contactless bank-issued payment cards • Work with financial industry • VISA, MasterCard, American Express • CitiBank, Chase, Bank of America • Near Field Communications – NFC • Fare payment via cell phone • Investigate future technology and business developments • Develop and adopt a long-term strategy plan • Partner with NYCT, UTA , TfL and others for exchange forum • Partner with Department of Defense • Common Access ID Card for fare payment

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