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TFLx The Future of Fare Collection Update on Fare Payment Washington Metropolitan Area Transit Authority Washington, DC October 29, 2007. TFLx Briefing. Presentation Outline : Overview and program goals Accomplishments to date Work underway Upcoming initiatives. TFLx Briefing.

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TFLxThe Future of Fare Collection Update on Fare PaymentWashington Metropolitan Area Transit AuthorityWashington, DCOctober 29, 2007

tflx briefing
TFLx Briefing
  • Presentation Outline:
    • Overview and program goals
    • Accomplishments to date
    • Work underway
    • Upcoming initiatives
tflx briefing1
TFLx Briefing
  • Overview and Program Goals:
    • Develop SmarTrip as the –
      • Multi-operator, multi-modal fare payment method
      • Platform for advancing new and efficient forms of fare payment
    • Capitalize on technology to –
      • Make riding transit simple and easy for the customer
      • Foster greater accessibility to all modes of transportation
      • Simplify the boarding process
      • Derive greater operating efficiencies
    • Philosophical goals
      • Become a “retailer” for transportation services
      • Become a “merchant” accepting payments in many forms
      • Align core competencies for transit and payments industry
      • Leverage contactless payment technology and infrastructure
tflx briefing2
TFLx Briefing
  • Accomplishments to Date:
    • Program rolled out May 1999 for Metrorail and parking
    • Regional customer service center June 2004
    • Cashless parking June 2004
    • Metrobus added August 2004
    • Regional bus operators added February to August 2007
      • Alexandria Dash
      • Arlington County ARTS
      • City of Fairfax CUE
      • Fairfax County Connector
      • Loudoun County Commuter Bus
      • Montgomery County RideOn
      • Prince William County Commuter Bus (February 2008)
tflx briefing3
TFLx Briefing
  • SmarTrip Metrics:
  • Continues to prove popular with customer base
  • Over 2.5 million cards sold since 1999
    • Approximately 50% active in last 6 months
    • Dispensers in rail system – 80% of card sales
    • Card sales by month:
      • June: 54,500, July: 56,400, August: 55,580
  • Market penetration
    • Rail – 63% overall; higher in peak periods
    • Bus – 21%; slow growth overall; some routes >90%
    • Parking – 100%, exclusive method to pay at most locations
      • 98% at 6 locations where credit card payment available
tflx briefing4
TFLx Briefing

Evolution of transit fare payment in US…

NFC

Open Platform

Contactless

Smart Cards

Open Platform

Tomorrow

Contactless

Smart Cards

Closed Platform

Beginning

Magnetic

Stripe Cards

Today

  • Value proposition -
  • Consumers
    • Speed and convenience
    • Payment alternatives
  • Agencies
    • Operational efficiencies

Tokens

Coins

110+ years

slide7

TFLx Briefing

  • Demonstration project with Citi and MasterCard
    • Single card for payment of transit fares and parking fees with credit capability for retail transactions
      • Up to 20,000 cards issued
      • Current and acquired accounts
      • Launched December 2004
        • Now in re-issuance cycle
    • Credit card features
      • Typical credit card functionality
      • Magnetic stripe for account data
      • MasterCard and Citi branded
    • Designed to be simple and convenient

Use the same card for ALL payments…hybrid open system

general manager briefing
General Manager Briefing
  • Upcoming Initiatives:
    • Contactless bank-issued payment cards
      • Work with financial industry
        • VISA, MasterCard, American Express
        • CitiBank, Chase, Bank of America
    • Near Field Communications – NFC
      • Fare payment via cell phone
    • Investigate future technology and business developments
    • Develop and adopt a long-term strategy plan
    • Partner with NYCT, UTA , TfL and others for exchange forum
    • Partner with Department of Defense
      • Common Access ID Card for fare payment