Tyson Rupnow, Ph.D., P.E. Associate Director, Research

1. Transportation Research Marketing Efforts in Louisiana 2016 RAC Meeting July 25-28, 2016 Providence, RI Tyson Rupnow, Ph.D., P.E.Associate Director, Research

2. Outline • Project cycle • Marketing • Publications • Implementation efforts • Questions

3. Project Cycle • Development of problem statement(s) • Initiation of research project(s) • Conduct of research • Dissemination of research results • Deployment of research solutions

4. Marketing • What does marketing look like? • Target audience, material form, implementation, etc. • When does marketing take place? • LTRC starts at the onset of the research project • Continues through completion of research project • Finishes (loose term) when implementation has occurred

5. Marketing - Publications • Project capsules (project inception) • Biannual reports (June and December) • Journal and conference publications (as project progresses) • Annual work program (Annually in June) • Final report • Technical summary (project completion)

6. Marketing - Publications • Journal and conference publications • Fact Sheet • Technology Today articles • Implementation Impacts

7. Publications – Project Capsule • Two pages • Contains description, objective, methodology, and implementation potential • Project specifics • Targeted to everybody

8. Publications – Final Report • Standard format • Exceptions include NCHRP, NSF, STC, Pooled Fund, etc. • Required for all projects • Rigorous editing procedure • Target PRC acceptance to publication is <90 days • Targeted to academia and other DOT’s

9. Publications – Technical Summary • 2-page summary of final report • Usually contains a figure or two • Targeted to upper level management and practicing engineers

10. Publications – Fact Sheets • 2-page summary • Less technical • Published during implementation stage • States benefits of research and why LADOTD should implement • Targeted to upper level management and public

11. Publications – Implementation Impacts • 4-page summary • High-value research conducted for LADOTD • Targeted to upper level management

12. Publications – Tech Today Articles • Published quarterly • Article on recent research • Describes benefits • Stage of implementation

13. Implementation • Difficult to carry out marketing efforts • “Project’s completed” • Competing interests of researchers • Engineers are not trained marketers • LTRC research relies heavily on our T2 side in this phase • Publication efforts • Training materials • Other items

14. Other Marketing Efforts • Biennial Louisiana Transportation Conference • Seminar Series • Open houses • YouTube channel • Facebook • Twitter

15. Links • Project Capsules • http://www.ltrc.lsu.edu/pubs_projectcapsules.html • Final Reports & Technical Summaries • http://www.ltrc.lsu.edu/pubs_final_reports.html • Technology Today • http://www.ltrc.lsu.edu/pubs_technology_today.html • YouTube Channel • https://www.youtube.com/channel/UCnrd7_1ZU-BmsQTqsf8933Q

16. Links • Fact Sheets • http://www.ltrc.lsu.edu/pubs_factsheet.html • Implementation Impacts • http://www.ltrc.lsu.edu/pubs_implement_impact.html • Facebook • Search Louisiana Transportation Research Center • Twitter • LTRC@ltrc_updates

17. Summary • Marketing needs to occur throughout all stages of the project • Facebook, Twitter, YouTube videos, etc. • Research engineers need to work with others that understand and know the marketing world

18. Questions