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Figure 9-1 Growth Vector Matrix. Markets. Current New. 1. Current. 2. Products. 3. New. 4. Source: Adapted from Igor Ansoff, Corporate Strategy (New York: McGraw-Hill, 1965), p. 109. Figure 9-2

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Slide1 l.jpg

Figure 9-1

Growth Vector Matrix

Markets

Current New

1

Current

2

Products

3

New

4

Source: Adapted from Igor Ansoff, Corporate Strategy (New York: McGraw-Hill, 1965), p. 109.


Slide2 l.jpg

Figure 9-2

Basic Strategic Alternatives

Markets

Current New

Market

Penetration

Market

Development

Current

Products

Product

Development

Unrelated

Diversification

New


Slide3 l.jpg

Figure 9-3

Diversification Sequence

Markets

Current New

1

Current

2

Products

4

3

New

Source: Adapted from Igor Ansoff, Corporate Strategy (New York: McGraw-Hill, 1965), p. 109.


Slide4 l.jpg

Figure 9-4

Direct and Indirect Linkages: Bic Pen Corporation

Bic Crystal

(Stick Pen)

Bic Banana

(Porous-Point Pen)

P,M,T

Bic Fannyhose

(Pantyhose)

T,M

M,T

Bic Butane

(Disposable Lighter)

Bic Shaver

(Safety Razor)

M,T


Slide6 l.jpg

Figure 9-6

Linkage Analyses of Indo Jaya

P

Plastic Products

Manufacturing

T

Printing/

Packaging

Instant Noodles

Manufacturing

M

  • Wood Products

  • chopsticks

  • toothpicks

P,M

M

M

Food Products

Distribution

Musical

Instruments

Distribution

and Service

P,M

T(?)

P

Trading

Company

T

Motorcycle

Sales

and Service