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Crafting Engaging Website Content for Maximum Impact

Learn how to create usable, scannable, and legible content to grab attention, target your audience, and deliver complete messages effectively. This guide emphasizes the importance of readability in headlines and billboards to draw readers in and make them click. Explore the inverted pyramid writing style and common formats for news and original content to optimize every paragraph and page. Find inspiration from model sites that align with your web development goals.

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Crafting Engaging Website Content for Maximum Impact

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  1. Usable Content

  2. Text Readability Scannability Legibility

  3. Bilboards & Headlines • .

  4. Get attention • Target the audience • Deliver a complete messag (USP / Hot News) • Draw us into the body copy (make us click)

  5. Every paragraph (as well as every page as a whole) is an inverted pyramid

  6. Home Page Content

  7. Another Common Format:News and Other Original Content • Look for model sites for the type of web site you want to build.

  8. QUESTIONS?

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