Persuasive Writing. AN INTRODUCTION. Wednesday 24 th October. LEARNING INTENTIONS. SUCCESS CRITERIA. -Be able to recognise and identify the recurring techniques used in persuasive writing and comment on their effectiveness. By the end of today we will:
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-Be able to recognise and identify the recurring techniques used in persuasive writing and comment on their effectiveness.
- To begin to develop my understanding of the various techniques used in persuasive writing.
APPEAL TO REASON
Most people believe themselves to be reasonable people, so appealing to a person’s sense of reason is the most effective means of convincing them to change their way of thinking e.g. ‘if we don’t do this…then…)
Appealing to your audience’s sense of what is right and fair can be a powerful persuasive device, e.g. ‘like you, I share a sense of horror and repulsion for what is happening…’
People can be persuaded by the careful and considered use of emotional bribery. ‘tug on their heart strings’
Showing your own passion is also an effective way of rousing emotion in others.
P-ersonal Pronouns: you, me, we, us-creating bond with the reader
E-motive Language- words which can create an emotional response in the reader
R-hetorical Questions-needs no response- used to focus the attention on the answer or the main point of the argument.
S-tatistics and Facts- People are suckers for statistics and facts – these appeal to someone’s reason.
U-sing an authority figure- to make your argument sound spot on. Make up a name!
A-lliteration and Anecdotes-add alliteration to make memorable phrases- use Anecdotes(short stories) to bring your argument to life.
D-escription and imagery- use metaphors and similes etc. to describe an anecdote
E-xaggeration- exaggerate to emphasise or prove your point
R-epeition and groups of 3- again, for emphasis!
IN PAIRS WRITE THE ACRONYMS: P.E.R.S.U.A.D.E.R IN YOUR MARGIN. HOW MANY OF THE TECHNIQUES CAN YOU REMEMBER?
Tell me a fact about Martin Luther King! (Keep in mind the theme of persuasion)
Things to think about:
Who was he trying to persuade?
Why was he trying to persuade people?
What was he best known for?
Who shot him and why?
LISTEN CAREFULLY TO THE EXTRACT OF MARTIN LUTHER KING’S I HAVE A DREAM SPEECH.
CAN YOU IDENTIFY ANY OF THE PERSUASIVE TECHNIQUES? TAKE A NOTE OF THESE.
YOU WILL HAVE THE OPPORTUNITY TO DISCUSS WHAT YOU PICKED UP ON IN YOUR GROUPS.
NOISE LEVEL: SILENT THROUGHOUT SPEECH.
1)Look at a written version of MLK’s speech, which he gave in Lincoln Memorial Day, August 28th 1968.
With your partner identify the techniques you can find.
2) What do you think Martin Luther King is mostly appealing to:
Why do you think this? Use evidence from the extract of his speech to support your answer.
(3 MINS+ 3 FOR FEEDBACK)
By the end of today we will:
-begin to use
--Decide a topic for our persuasive writing piece.
-use persuasive-feedback to class in order to demonstrate your K&U of the purpose and effects of persuasive understanding
REALISE THAT YOUR AUDIENCE ALREADY BELIEVE THEY ARE REASONABLE PEOPLE.
IF YOU ARE TRYING TO DISSUADE THAT VIEW THEN YOUR JOB IS TO MAKE YOUR OWN VIEW APPEAR SO MUCH MORE REASONABLE THAN THEIR’S.
DO THIS BY PROVIDING EVIDENCE/FACTS.
IT IS THE LANGUAGE YOU USE TO COMMUNICATE THESE FACTS THAT IS IMPORTANT:
WHAT IS EMOTIVE LANGUAGE?
IN PAIRS , TAKE TWO MINUTES TO COME UP WITH A DEFINITION OF WHAT YOU BELIEVE EMOTIVE LANGUAGE TO BE AND WHO MIGHT USE IT.
IT’S OK IF YOU ARE NOT YET ENTIRELY SURE….
IF SOMETHING IS EMOTIVE IT MAKES PEOPLE EMOTIONAL
THIS DOESN’T NECESSARILY MEAN IT MAKES THEM ‘SAD’ … IT CAN MAKE PEOPLE SAD, HAPPY, EXCITED, ANGRY, PANICKED ETC…
LANGAUGE THAT RELATES TO OR REFERS TO OUR EMOTIONS…
Below is an anagram featuring the names of two people renown for their ability to persuade and inspire… do you know who?...
You can use each letter more than once
I am a breath-taking, blank rumor…
Use facts and figures, expert opinions, science.
Appeal to Emotions-
Stirring peoples’ emotions will definitely help to bring them on board.
Appeal to Morality-
Appealing to someone’s sense of right and wrong is also an effective persuasive method
SHOULD THE DEATH PENALTY BE ABOLISHED?
FACEBOOK AND OTHER ‘SOCIAL NETOWRKING SITES.’ – RIGHT OR WRONG?
SHOULD COSMETICS BE TESTED ON ANIMALS?
SHOULD THE SALE OF TOBACCO PRODUCTS BE ILLEGAL?
SHOULD DYING PEOPLE BE KEPT ON LIFE SUPPORT?
ARE VIDEO GAMES TOO VIOLENT?
SIZE ZERO MODELIING – SHOULD THIS BE BANNED?
SHOULD THE LEGAL AGE FOR DRINKING BE INCREASED?
SHOULD ARMY SERVICE BE COMPULSORY?
GENETIC ENGINEERING: SHOULD WE BE ABLE TO CREATE A ‘DESIGNER BABY’?
Here, we have produced a list of five points, although we could have listed more.