Premium Audience Display & Programmatic Best Practice

1. Premium Audience Display & Programmatic Best Practice

2. CWR Digital was founded in 2012 by Carl Rau, a media veteran of 22 years.  Carl held senior roles with companies that include Lamar Advertising, Cumulus Broadcasting, Beasley Broadcasting, Comcast Spotlight, Morris Digital and Centro.  While at Morris Digital and Centro, Carl was responsible for building digital services and revenue models for advertising agencies and local merchants in the southeast USA.  With feedback from many agency partners, Carl opened CWR Digital and began to support agencies in Georgia, South Carolina and North Florida.  Now CWR Digital is helping agencies and media companies all over the USA. The CWR team consists of some the most experienced digital marketers in the country and continues to expand with new agency and publisher relationships.

3. 2013 – AnotherRecord Digital Revenue Year

4. Mobile Format Shows Most Growth Source: IAB/PwC Internet Ad Revenue Report, 2013

5. Ad Revenue Share By Media Source: IAB/PwC Internet Ad Revenue Report, 2013

6. Targeted Display - #1 Ad Format

7. Display Ads- Targeting 101(Formats) • Site Retargeting • Search Retargeting • BT/CT (3rd Party Data Buys) • Category Targeting (Verticals) • Direct Buys (ROS) • IP Cross Screen • Mobile Geo-fencing • Pre-Roll Video

8. Site Retargeting

9. Search Retargeting A user performs a Search Data is collected associate with that Search The searcher is shown your ad based on the keyword searched later as they browse the web Web user clicks through the ad and converts

10. Behavioral & Contextual Targeting Third Party Data Buys.

11. What is Category Targeting? Category targeting is a great way to increase brand exposure by advertising on trusted national sites with content that’s relevant to your audience and to your brand. Choose from dozens of categories to ensure your ads appear near relevant content.

12. Why IP Cross Screening? Advertising to someone on a single device is a thing of the past. The average U.S. consumer owns 2.4 Internet-connected devices— that’s an average of 10.5 devices per household—with each person using multiple devices per day. Multi-device use means multiple lines on your media plan, multiple audience targeting layers and multiple reports to help you understand the new multi-screen home… Clusters all of the devices into a single household unit with a unique identifier, the IP address. We create household profiles based on shared interests: what they like, where they go, who and what they’re influenced by. Create buzz across 65M U.S. households. • People talk. Use that to your advantage by reaching all of the devices in a single house to create a real buzz about your brand. • Synced media allows your ad campaign to reflect reality—people use multiple devices and most purchase decisions are made at a household level. • Connect to your audience on any device • PCs and Laptops • Tablets • Mobile Devices • Connected TVs 12

13. Mobile Geo-Fencing Location. Intelligently delivered. • Unique Audience Targeting • Singular focus on unique audiences • Granular and transparent targeting that goes far beyond the geofence • Campaign Execution • We will deliver audiences you can’t get from other sources. • We can meet or exceed the requirements of the proposal. • And, we will leverage intelligent location to drive trial and brand awareness. Smart Geo-Fence Audience targeting based on location context • Smart Geofences: Advertiser locations dynamically optimized for better efficiency • Conquesting: Target competitor locations • GeoAudience: Reach target audience by location • All audiences will be optimized using dynamic day parting and contextual cues • such as weather and day of week Conquesting Mobile Banner Support Geo-Audience Leverage dynamic creatives based on location • Distance Customization: Banners adjust based on distance • Timing Customization: Banners adjust based on the time of day • Weather Customization: Banners adjust based on weather conditions Target ads to consumers near Advertiser’s locations Target ads to consumers near Competitor’s locations … And other locations where the target audience is located

14. Pre-Roll Video Find more customers with Video’s massive reach. • Pre-Roll Video ensures high brand visibility reaching over 79% of all video viewers (approximately 128 million people) • Pre-Roll Video will be told in the best, most effective way, ensuring • premium pre-roll video placements and offering unique custom formats • built around your campaign. • Our team will ensure that your campaign will impact • your consumer, by keeping strict ad frequency levels • to eliminate over-saturation and wasted impressions.

15. Premium Audience Display Drill deep into Vertical Audience Categories and Behavior that include: includeinclude: + Reach local consumers on your site as well as premium regional and national sites with a message targeted by, Geography, Demographic , Behavior and Context

16. Premium Audience Display - Sample Publisher Sites News & Informational Entertainment Sports & Auto Gaming

17. Premium Audience Display Network Sample List Your Message will appear across variety of Brand Safe Premium Publisher Sites in the Premium Audience Network, including: This is a sample list and site delivery will vary based on internet activity in your market

18. Premium Audience Display Network • Reach the right audience in real time with The Premium Audience Network. We use behavioral, context and demographic data to deliver ads to specific audiences producing results like never before! • Premium brand safe sites • Same strategy that only big brands and agencies have used until now • Access to ALL online inventory in your marketing area • Highly experienced digital marketers managing your campaign to deliver best results • Drive high quality traffic to your digital showroom! • Industry best reporting and analytics to track campaign performance

19. Pub Partnership Team – You Sell it and We do the rest! • Digital Creative Support • Research and Analytics • Media Planning • Ad Serving • Optimization • High Level Reporting • Billing Reconciliation

20. THANK YOU!!! Carl Rau CEO & Founder email carl@cwrdigital.com Web www.cwrdigital.com

21. Programmatic Buying – The Next Wave of Digital Integration "Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms.” Although 'Programmatic' suggests little or no human intervention, algorithmic optimization can only do so much. Smart macro optimization by analytical 'traders' can amplify programmatic performance significantly.“  It does not necessarily eliminate human contact in the sales process (although there are times when it will), but it does reduce human labor in the execution process. It eliminates the human involvement from most of the middle steps (I/Os, building tags, delivery reports, etc.). 

31. Complete Fulfillment & Customer Support Services • You Sell it, We Fulfill it. One form(IO) to complete and our team does the rest so you can keep on selling. • Weekly Production Meetings keep you informed of client progress • Industry best reporting sent monthly to your designated contact • Keep head count low! Just add sales muscle!

32. Pub Partnership Team – You Sell it and We do the rest! • Digital Creative Support • Research and Analytics • Media Planning • Ad Serving • Optimization • High Level Reporting • Billing Reconciliation

33. THANK YOU! Carl Rau - CWR Digital www.cwrdigital.com