People power

1. People power Mobilising the masses to make change

3. 1st Follower Turns Lone Nut into a leader – support others! • http://www.youtube.com/watch?v=fW8amMCVAJQ

4. Why? “we’re not looking for your money, we’re looking for your voice” “where there’s a man / woman who has no voice, there ours shall go singing” For every letter / phone call / petition signature etc, politicians / business people see that as representing 100 people

5. Case study – Kony 2012What Worked, What didn’t?

6. “we are living in a new world. Facebook world. 750 million people with no borders”

7. Case study – Kony 2012 – what worked, what didn’t • Worked • Emotive – shocked people • Fun – gave participants something – stella fella • Hope • Told them what to do – made it easy • Social networking • Didn’t work • Research – illegal • Military intevention – lost support of church etc • Target government – go to the root of the problem – Aim higher than president

8. HOW? • Concientise Shock – “an experience that jolts”

9. HOW? 2. Hope • Ethiopia’s school enrolment rate up from 38% to 72% • Enrolment in Tanzania doubled to 98% • Child mortality down 40% in Eritrea, Ethiopia, Malawi, Mozambique and Niger in past 20 years • Uganda’s HIV / AIDS rate down 10% • Malaria deaths halved in Eritrea, Rwanda and Zambia

11. Did you know? • http://www.youtube.com/watch?v=YmwwrGV_aiE

12. Social Media

13. It’s already happening

14. It’s already happening!

15. Aim Higher than president • http://www.youtube.com/watch?v=3OGK4Q6PKUI

16. What are we going to do?

17. What are we going to do?

18. Detention for detention

22. HOW? research Concientise Hope Action fun Governments and public technology

23. What will we do now? • Detention for detention http://cm.org.au/wmm/advocate.html • Lantern parade • Protest at detention centre • Petition / letter writing campaign – community run • ?????

24. Community run • http://www.communityrun.org/

25. www.eraforchange.com