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Volvo and Mobility. Dan Werbin Director Volvo Cars North America. Volvo For Life. Volvo’s Guiding Principles. Enjoy. Life. Long. Life. Protect. Life. Safety & Environment. Dynamic Products. Quality & Longevity. Volvo Mobility Project Overview. 1998 - 1999. Mobility 2010 (2000).

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volvo and mobility

Volvo and Mobility

Dan Werbin

Director

Volvo Cars North America

volvo for life
Volvo For Life

Volvo’s Guiding Principles

Enjoy

Life

Long

Life

Protect

Life

Safety & Environment

Dynamic Products

Quality & Longevity

volvo mobility project overview
Volvo Mobility Project Overview

1998 - 1999

Mobility 2010 (2000)

2000 – 2001

Tandem Concept

Future Outlook

  • Demographics
  • Technology
  • Society
  • Trust
  • Personalisation
  • “I Decide”
  • Flexibility
  • Simplicity

Advanced Engineering

  • Platform Flexibility
  • Low Entry Ticket
  • Low Volume
sustainable mobility
Sustainable Mobility

Definition:

The ability to meet the needs of society to move freely, gain access, communicate, trade and establish relationships

without sacrificing other essential human or ecologicalvalues today or in the future

wbcsd sustainable mobility study

Objectives

2005

Near Future

2030

WBCSD Sustainable Mobility Study
  • Effective rate of technological change is closely related to the lifetime of the product
    • Automobile: 12 - 20 years
    • Infrastructure: 25+ years
future mobility objectives

Future Mobility Objectives

Reduce conventional emissions from transport

Reduce GHG emissions from transport to sustainable levels

Reduce the number of transport-related deaths and injuries

Reduce transport-related noise

Mitigate traffic congestion

Narrow mobility divides between the rich and the poor

Improve mobility opportunities in developing societies

mass transit personal mobility

Mass Transit - Personal Mobility

Challenge of the last mile

Individual Destinations

Parking at stations

Convenience

Land use

Need Personal Mobility Innovations

personal mobility options

Personal Mobility Options

Electric Drive

Alternative

Fuel

Diesel

Petrol

Li-ion

Batteries

Biogas

Common

Rail

PZEV

Hybrid Technology

Fuel Cells

Hydrogen

Optimized Capacity

Reduced Environmental Impact

Maximum Total Efficiency

Minimum Environmental Impact

optimized capacity

Optimized Capacity

“Don’t use more car than you need”

Opportunities in household-fleet or “virtual fleet”

approach to maximum efficiency
Approach to Maximum Efficiency
  • Minimal Size and Weight
    • Efficient use of materials
    • Improved power to weight & handling
    • New safety innovation needed

Ride-Down Safety System

3 seat layout
3-Seat Layout

Intermediate step to Tandem that that offers

  • Versatility
  • Aerodynamics
  • Emotional Styling
volvo 3cc
Volvo 3CC
  • Holistic balance of form and function
    • Safety
    • Aerodynamics
    • Materials
    • Aesthetics
    • Surprise and Delight
    • Pride of Ownership (Jewel-like qualities)

3CC pic

challenge bibendum

Competition

Challenge Bibendum

  • Launched 1998
  • Premier event for promoting sustainable road mobility
    • Emissions
    • Efficiency
    • Enjoyment
    • Safety
    • Technologies
    • Partnerships
challenge bibendum 5 sonoma 2003

Challenge Bibendum 5Sonoma 2003

Differing priorities, differing solutions

Biogas

Bi-Fuel

PZEV

challenge bibendum lessons
Challenge Bibendum Lessons
  • Broad spectrum of alternatives
  • Regional choices with global impact
    • US: “Technology will save the day”
    • EU: “Everybody has a role to play”
    • “BRICK” nations raising need for action
  • Personal Mobility
    • Freedom and privacy
    • Emotional appeal is important
willingness to pay consumer behavior

Common

Good

Private

Good

Willingness to Pay(Consumer Behavior)

Emissions

Resource Consumption

Wellbeing of others

Congestion…

Design

Performance

Interior environment

Sound system, etc

Innovation and awareness needed to combine both

summary

Summary

  • Sustainability has many dimensions
    • Complex story to convey
    • Alternatives must be demonstrated
  • Technology alone is not enough
    • Consumer awareness and behavior must be addressed
conclusion
Conclusion
  • Academic institutions like the Bren School are key to public / private sustainability partnerships