Campaigns and Elections. History and Strategy. I. History. The non-candidate (1792-1824): Early candidates considered it unseemly to “campaign.” Organizations and friendly papers do the work. 1. Campaigns are Personal and Ugly (1800 example).
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
History and Strategy
(Campaign songs commonly set to well-known tunes like Yankee Doodle or Auld Lang Syne)
1. 1860 and 1864 – focus on Union
1868 Grant slogan: “Vote as You Shot”
“Every ordinance of secession that was drawn was drawn by a Democrat. Every man that endeavored to tear the old flag from the heaven that it enriches was a Democrat. Every man that tried to destroy this nation was a Democrat. Every enemy this great Republic has had for twenty years has been a Democrat. Every man that shot Union soldiers was a Democrat. Every man that denied to the Union prisoners even the worm-eaten crust of famine, and when some poor, emaciated Union patriot, driven to insanity by famine, saw in an insane dream the face of his mother, and she beckoned him and he followed, hoping to press her lips once again against his fevered face, and when he stepped one step beyond the dead line the wretch that put the bullet through his loving, throbbing heart was and is a Democrat. Every man that loved slavery better than liberty was a Democrat. The man that assassinated Abraham Lincoln was a Democrat. Every man that sympathized with the assassin — every man glad that the noblest President ever elected was assassinated, was a Democrat. Every man that wanted the privilege of whipping another man to make him work for him for nothing and pay him with lashes on his naked back, was a Democrat. Every man that raised bloodhounds to pursue human beings was a Democrat. Every man that clutched from shrieking, shuddering, crouching mothers, babes from their breasts, and sold them into slavery, was a Democrat. … Soldiers, every scar you have on your heroic bodies was given you by a Democrat. Every scar, every arm that is lacking, every limb that is gone, is a souvenir of a Democrat. I want you to recollect it.”
continental liar from the state of Maine,
Burn this letter!”
A. Strategy = Overall plan for victory. Determines:
04 06 08 control)
Examples: Obama, Noriega (Texas)
Vs. Nixon 1956
Vs. Agnew 1968
Vs. Quayle 1988
1964: The Saw
1980: Reagan Likes Proliferation
2006: Laffey Hopes You Die and Burns Hates Firefighters
2008: McCain’s 100 Year War and Merkley Needs a Moment
Unique feature: Incentive to interfere in other party’s primary cause disunion or simply support weaker candidate (must be secret)
Example: Muskie in 1972
Just before New Hampshire primary, conservative paper’s editorial accuses Democratic front-runner Muskie of using an ethnic slur against French-Americans, a large voting bloc in NH. Evidence = letter from a Florida man (actually a hoax planted by Nixon White House). Muskie reacts emotionally (tears or melted snow?), and is defeated by ultra-liberal McGovern.