T-109.551 Research Seminar on Telecommunications Business II (3 cr)

1. T-109.551 Research Seminar on Telecommunications Business II (3 cr) Sakari Luukkainen Helsinki University of Technology Telecommunications Software and Multimedia Laboratory

2. Goals of the course • Students taking Telecommunications Management for their major/minor this course provides an introduction for making and presenting the master's or PhD thesis • Preferred prerequisites: TU-91.123, T-109.410 • To develop • techno-economic analysing skills related to emerging technologies and services in mobile communications business • focusing on essential questions in verbal presentation and defending of own arguments • writing scientific research report

3. Telecommunications Management Industrial Management (Theory) Telecommunications (Application area, research target) Internet & Multimedia (Application area, research target)

4. Master’s Thesis Scope • Technology / Product Strategy Analysis • Telecom Service Design • Integration of ICT & Business Processes • Business Analyses Specific to Telecom Sectors

5. Recent master´s theses • Utilisation of WAP technology in extranet business • Monetary transactions in mobile environment • Mobile location product strategy • Mobile information systems in maintenance industry • Discriminatory pricing of telecommunications services • UWB technology strategy analysis • Consolidation in the Finnish consumer ISP industry • Disruptive technologies and the music industry

6. Graduating the course • active participation to the seminars (5/6 seminars including introductory session) • holding apresentation (about 30 min) • making a report • acting as opponent, all in English • all these achievements together will be evaluated by scale 0-5 (50 % presentation / 50% report)

7. Preparing the report • The title of the study can be selected freely • The content should however focus on the topics described in the course www-page • The report and slides should be e-mailed to eino.kivisaari@hut.fi in Word (use given format ) at latest four days before the verbal presentation • All reports will be put on the course www page, and are available before the presentation • Specific feedback of the report are given by the seminar organizers after each presentation session, second version according feedback • Reports will be published together in a seminar proceedings booklet (TML publication series) • Possibility to develop further as conference paper

8. Preparing the presentation sessions • On Tuesdays at T5 clock 9.15 starting 22.3. • Dataprojector is available, you need your own laptop, come early enough to check that everything works • Actual presentation 30 min, opponent 10 min and 10 min general discussion • Max 20 slides • The role of opponent is to review (verbally) both the report and verbal presentation and maybe challenge some arguments of study

9. Levels of knowledge creation • Seminar • Applying existing literature as a tool to analyse and describe a narrowresearchtarget on a general level, subjective conclusions possible • Master´s / Licentiate thesis • Combining from existing literature your own framework to study normatively a narrow research target, contains still mainly practical, target specific results • Doctoral thesis • Creation from existing literature and theory an own framework and using it to as a reserach tool in several cases in order to contribute new theory containing causes and effects relevant to a larger research target, conclusion rigorously only based on empirics

10. Characteristics of ICT innovation • New or improved product from market point of view, which contains new technological solutions and has been commercially successfully introduced to the market • Market uncertainty is high - many technical possibilities open up with unclear market need - many failures and unexpected success • No history data of business – difficult to forecast, unreliable market research • When market uncertainty is high, being lucky with correct view about the market is likely to produce more revenue than being right in markets with low uncertainty • In high uncertainty competition is feature based and low price based - more risk -> more revenue

11. Science base Generic technologies Proprietary technologies Product innovation Service innovation Process innovation Innovation process Market appeal GSM, Internet, fax, I-mode, LAN, ADSL, indoor WLAN R&D investment Videotext, HDTV, X.400, X.500, videophone, ISDN, WAP, ERMES, IN, ATM, public WLAN, DVB-H?, UMTS? Technology push

12. Managing market uncertainty • Analyse critically under what circumstances the technology in question could be commercially successfully (if in any), your goal is not prove it to be a success story • Technical facts must be studied thoroughly, but presented concisely • Analyse also the real service behind the technology (product innovation requires service innovation) • Focus e.g. on enduser value, substitutes, required investment costs, pricing, market segments, regulation, standardization • Use several different sources for information: literature, www, operator/vendor interviews, statistics (avoid biased views)

13. Date / Topic / Speaker / Opponent • 22.3. Mobile Market in Finland / Sauli Kamppari / Maikku Sarvas • 22.3. UMTS Value Proposition / Janne Janhunen / Sauli Kamppari • 22.3. UMTS Substitutes / Petri Noponen / Alexei Semenov • 5.4. Mobile Solutions in Business Processes / Maikku Sarvas / Raili Koiv. • 5.4. M2M applications / Renjish Kaleelazhicathu / Janne Janhunen • 5.4. RFID applications / Mikko Jalasto / Petri Noponen • 12.4. DVB-H / Toni Paila / Eino Kivisaari • 12.4. PoC / Raili Koivisto / Markus Kalliola • 12.4. Mobile Payments / Markus Kalliola / Tommy Back • 19.4. Mobile Terminal OS Competition / Tommy Back / Mikko Jalasto • 19.4. Mobile Games / Alexei Semenov / Marcin Matuszewski • 26.4. Mobile P2P / Marcin Matuszewski / Kimmo Palletvuori • 26.4. UWB Standardization / Eino Kivisaari / Toni Paila • 26.4. Incumbent Operator Strategies / Kimmo Palletvuori / Renjish Kalee.