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Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million PowerPoint Presentation
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Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million 2009 to date – Over 1,200 journalists generating over 3,500 major pieces with an EAV well in excess of €117 million .

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Presentation Transcript
slide1
Publicity
  • 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million
  • 2009 to date – Over 1,200 journalists generating over 3,500 major pieces with an EAV well in excess of €117 million
april walkers welcome
APRIL: WALKERS WELCOME
  • Focus on Ireland’s walking product
  • Over 80 quality looped walks in areas of outstanding scenic beauty
  • Heritage, nature, mountain and coastal walks
may pre clipper media visit
MAY: PRE-CLIPPER MEDIA VISIT
  • In celebration of the Clippers coming to Cork
  • Showcase the South West’s maritime product & affinity with the sea e.g. sailing, seafood, dolphin/whale watching, island hopping, moon-light kayaking, sea safari, Cobh…
june ladies irish open
JUNE: LADIES IRISH OPEN
  • Killeen Castle, Co. Meath
  • Focus on lady golfers in the run-up to the Solheim Cup 2011
  • Showcase great golfing, related outdoor activities, food, culture and spa
june dream angling trip
JUNE: DREAM ANGLING TRIP
  • Ireland West
  • Showcase the Great Fishing Houses of Ireland
  • Focus on ‘Anglers Welcome’ hubs
  • Catch & Cook sessions
august land of the horse
AUGUST: LAND OF THE HORSE
  • Showcase Ireland’s affinity with the horse
  • A visit to the Fáilte Ireland Dublin Horse Show
  • Combine horse-riding, horse racing, museums & studs, horse shows & fairs, horse-drawn caravans
august tour of ireland
AUGUST: TOUR OF IRELAND
  • Tour of Ireland cycling race combined with the Get Out There! cycling product
  • Experience a cycling holiday in Ireland together with the trill of an international sporting event
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If you see potential for your product to be involved, send your proposal to:

Theresa.byrne@failteireland.ie

special offers campaign
Special Offers Campaign
  • Highly successful 2009 Special Offers campaign.
  • Over 1.5 million in revenues accrued to partners.
  • 2010 Special offers campaign to be announced shortly
discover ireland marketing campaign
Discover Ireland Marketing Campaign
  • New campaign will get underway in Spring.
  • Underpinned by a Year-Round Media Programme

- TV, Radio, Print, Online

- Showcasing Ireland as an exciting destination for outdoor pursuits and adventure breaks and holidays

  • Discover Ireland Magazine & new series of DI Inserts, Supplements and Brochures.
  • Campaign will target individual segments of the market: - Singles, couples, families, older people, those who want to learn a new skill or pursue a hobby when on holiday
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Travel trade fam visits
  • 2008 – 815 tour operators and travel agents
  • 2009 – 1620 tour operators and travel agents expected by year end*
  • Principal markets of origin: US, Canada, Germany, France, Italy, Spain, Belgium, Netherlands, Nordics, UK, New & Developing Markets

*This figure includes a once-off event in November 2009 for 750 Dertour agents, incl. 24 itineraries all over Ireland and a week of events in the SW

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Travel trade fam visits
  • 55 group fam visits to Ireland in 2009
  • 10 of these involved a ‘meet and greet’ opportunity for Irish product providers: workshop or networking event

*This figure includes a once-off event in November 2009 for 750 Dertour agents, incl. 24 itineraries all over Ireland and a week of events in the SW

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To get involved in travel trade fam visits:
  • Tell us what countries and markets you’re targeting (groups, school groups, individuals…)
  • Tell us on what basis you can be involved (complimentary/ cost price…)
  • Give us ideas about what routes and other local products could be combined with yours

lorna.lee@failteierland.ie

in ireland workshops
In-Ireland workshops

In-Ireland workshops

One-on-one appointments with tour operators/ travel agents

Approx 10 expected in 2010:

  • Meitheal (250 buyers, matched appointments ) with product workshop for Outdoor & Adventure)
  • 8/9 small specific market workshops (ranging from min. 10 to max. 45 buyers)
overseas promotions
Overseas promotions
  • Key trade and consumer shows in various markets at which there is an Ireland stand with a set number of places for Irish industry partners to exhibit. Approx. 20 in 2010.
  • Workshops/ opportunities to meet the travel trade are organised by Tourism Ireland in some markets, e.g. USA, Canada and the UK.
how to find out more
How to find out more

www.promotionsireland.ie

  • Single source of information on in-Ireland and overseas promotions; single booking channel
  • Make sure your company is registered and all details up-to-date, especially e-mail address
  • Full calendar for 2010 will go online in December
  • All registered companies will be advised and can then register their interest in receiving an invitation for any of the events in 2010