Why Healthcare SEO Is Significant Even at the Time of COVID 19

1. Why Healthcare SEO Is Significant Even at Why Healthcare SEO Is Significant Even at the Time of COVID 19 the Time of COVID 19 Implementing SEO with the help of a reliable marketing agency that can provide the right SEO for surgeons & other physicians is vital even during COVID-19. With an increasing number of people accessing the internet for healthcare information, more so during the current pandemic, online marketing for physicians is very important. Healthcare marketing is vital to enhance your online presence and provide the help and support people are looking for in these difficult times. Now is the time for healthcare providers to share information regarding the safety measures and the various initiatives they have taken to battle COVID-19. The information will be helpful to new as well as existing patients and should include any change in operating hours, measures taken for patient and staff safety, change of policies if any, and which doctors are available for consultations. To improve your online presence and be visible to people looking for your services, your website must be search engine optimized. In other words, healthcare SEO is vital even during this COVID-19 period. Effective SEO measures will make sure that your medical practice or business can be found at the top of the search engine results page and ensure that healthcare consumers or potential patients have informative and seamless experience when they click on your website.

2. Today, with the outbreak of COVID 19, there has been an exponential growth in search related to healthcare. The global economy is suffering from the epidemic, enterprises are changing strategies, saving up money and preparing to face the worst. Even so, here are a few reasons why SEO shouldn’t be ignored at the time of COVID 19: •People depend on online services during lockdown: During a global crisis like COVID 19, it is difficult to schedule appointments with healthcare providers, and patients tend to look online for healthcare recommendations and solutions. If consumers/patients can find you in the search results, then this is an added advantage. This is the time to optimize your content and thereby increase awareness of your practice. Even though people are still in lockdown, they need healthcare solutions and SEO, both organic and paid are the best ways to attract potential patients. •People are searching round the clock: In fact, people are searching for some health information or other round the clock. Though most of the searches may be related to COVID- 19, you can create content around your practice and services, and highlight how you are fighting this virus. Moreover, with most people staying home, they have more time to spend researching special or elective procedures, reconstructive procedures, dental procedures and so on. You can add content related to your specific services, and add “telehealth” to your content library. Other strategies to follow include adding online consultations, and converting your blog posts into eBooks. •You need to be on the first page of search engine results: Remember that 92% of web traffic goes to the first page. Many people don’t even go beyond the first page. You need SEO to ensure that your website is listed among the top search results so that you get maximum user engagement. •Strength your brand with SEO: With the right SEO and content marketing strategies, your content can be a guiding light. Through your SEO and content efforts, your potential patients will be aware that you are still offering your services. This will increase brand awareness and patient engagement. •You need to be available to your local patients: Since most healthcare searches are done on the local level, you need to develop and execute a local SEO strategy. You must leverage Google My Business and citation management tools such as SEMRush and Moz Local to ensure your address, website, services, and contact information are available across high-quality local business citation websites. It is also vital to develop local-focused content regarding the services you provide. Also, include content relating to news updates about COVID-19 and how the local community can help slow down or contain the virus spread.

3. •SEO brings money: This is the time for healthcare businesses to flourish in online marketing and SEO is an effective marketing technique that can give higher return on investment. Search engine optimization, both paid and organic, reaches the potential users and generates sales and leads. •SEO is an ongoing process: You cannot stop SEO. It is an ongoing process. You need to make constant improvements or modifications in keeping with changing consumer requirements, and in compliance with Google algorithms. This pandemic too will pass, and the healthcare sector may have new standards. However, healthcare SEO will continue to be one of the most effective ways to drive potential patients and provide them with the required services. Having the right SEO strategies will improve your online exposure, and this will be a long-term gain. The advantages you gain now will last longer than the current crisis. So, make sure to hire a reliable marketing agency that can implement the right SEO for surgeons and other healthcare professionals. With the appropriate search engine optimization tactics, you can better position yourself on Google and other popular search engines. It is not however, prudent to pause your SEO efforts because your competitors could catch up or beat you ultimately. Most importantly, if your website is not properly maintained and kept dynamic, you could lose your current rankings as well as the effort, money and time you have put into developing your website. Contact Address 8596 E. 101st Street, Suite H Tulsa, OK 74133 Phone No: (800) 941-5527 200 Broadhollow Road, Suite 207 Melville, NY 11747 Phone No: (631) 494-3324