SEO Best Practices to Avoid Duplicate Content

1. Quality content is an essential element of good SEO practices. Professional content writing services can help you avoid duplicate content which can affect your rankings. Address, 8596 E. 101st Street, Suite H Tulsa, OK 74133

2. High quality content is important to improve a website’s online visibility, attract more traffic, and achieve conversions and sales. While quality content is important, it is also important for organizations to understand that duplicate content can harm the business. Duplicate content can negatively affect your website’s SEO and ranking and impact your organic search performance as well. Businesses can consider using professional content writing services to create unique, high quality content and avoid issues like duplicate content. Technical factors that can cause duplicate content include: misunderstanding the concept of URL, sessions ID, URL parameters that are used for tracking and sorting, orders of parameter, and scraped content and syndicated content. Strategies to Prevent Duplicate Content Canonical tags •These tags indicate to Google which version of a page is the original version •Two types of canonical tags are – those that point to a page and those that point away from the page. Check the site’s taxonomy randomly •Begin by mapping out the pages from a crawl and assigning a unique H1 and focus keyword •Organize content in a topic cluster to develop a thoughtful strategy that limits duplication Duplicate URLs •Common reasons for duplicate versions of URLs are - HTTP and HTTPS versions of pages, www. and non-www •Identify the version that is most commonly used on your site Meta tagging •Check Meta robots and the signal that you are sending out to the search engine from your page •These tags help to exclude a certain page or pages from being indexed by Google www.medresponsive.com 800-941-5527

3. Parameter handling •URL parameters show how to crawl sites for search engines efficiently •With parameter handling, crawling of the sites can be more efficient Redirects •redirect to the higher-performing page to minimize the impact on your site’s performance •use 301 redirect if possible To rank higher in search and reach your target audience, make sure to include relevant keywords in your content. To create unique content and avoid duplicate content, develop a site structure and focus on your users and their journey onsite. Professional SEO content writers can create content based on what your users are looking for and prevent any duplication of content that can affect your site’s performance. www.medresponsive.com 800-941-5527