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Digital Marketing Trends 2021

The pandemic has re-emphasized the importance of having a sound digital marketing strategy. So, let's take a look at latest digital marketing trends 2021.

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Digital Marketing Trends 2021

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  1. Digital Marketing Trends For 2021

  2. For businesses and marketers, their ultimate goal is to get as many customers through the door as possible. Traditional marketing and advertising ways worked perfectly fine for many enterprises until recently. • Additional, businesses have been capitalizing on digital marketing opportunities as well to drive in more customers. But the year 2020 has dramatically altered consumer buying patterns and caused a complete paradigm shift.  Thus gave birth to new digital marketing trends 2021. • Also, it is believed by most industry experts that these new trends will continue to prevail in the market even after the pandemic subsides.

  3. Following are some of the digital marketing trends for 2021: • Short form Videos: Videos can be a powerful medium to engage your audience and hold their attention for a substantial amount of time. Thus short-form videos have gained significant popularity during a pandemic. • Automated Google Ads Bidding: Automated Google Ads have long been in existence. However, this strategy is likely to gain much more popularity in 2021. Many organizations till date opted for manually tweaking Google Ads. Nevertheless, you can always take assistance from SEM agency Melbourne to achieve desired results. • Shoppable Social Media Posts: This is the newest social media trend that emerged during the times of social distancing and is definitely here to stay.

  4. Personalized Marketing: In 2021, businesses will be required to produce more personalized and original content in order to distinguish themselves from their competitors.  Such customized content can be produced after businesses understand customer preferences, interest and buying behaviour. • Use of Automation in Marketing: Online marketing services are evolving and automation has become an essential step toward a new future. With multiple touch points through various platforms, the client journey has become complex. Thus tracking progress and predicting outcome needs an automated process. • Visual Search or Image Search: Google’s pioneering image recognition AI algorithm is changing the way we searched. The algorithm allows users to carry out Google search with images or videos.

  5. - Get In Touch - www.medianx.com.au (03) 9436 9405 info@medianx.com.au Corporate One, 84 Hotham St, Preston VIC 3072

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