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WE. CAN. TALK?. CONVERSATION. Talk, especially informal and friendly Good talk practiced as an art Exploratory discussion of issues by officials of institutions. YEAR-ROUND CONVERSATIONS. Require planning Require desire. It Starts With the Board. Strengths Knowledge of City Goals

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CAN

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  1. WE CAN TALK?

  2. CONVERSATION • Talk, especially informal and friendly • Good talk practiced as an art • Exploratory discussion of issues by officials of institutions

  3. YEAR-ROUND CONVERSATIONS • Require planning • Require desire

  4. It Starts With the Board • Strengths • Knowledge of City Goals • Location, Location, Location

  5. CIRCLE OF ADVOCACY BEGINNING OF DIALOG CITY COUNCIL SENATORS ONGOING ADVOCACY LIBRARY TRUSTEES, STAFF & CITIZENS ONGOING ADVOCACY CIVIC GROUPS REPRESENTATIVES CRISIS

  6. The Message • What’s great about your library? • 5 Quick Facts • Develop a consistent message – Target Various Groups • Use stories to illustrate the message

  7. Targets of the Message • Who do you know? • Who do “they” know? • Develop a contact information list

  8. The Elevator Speech • 30 seconds • Memorized! • "How To" tips http://www.ideasandbox.com/blog/2007/01/elevator_pitch_your_tv_show_op.html

  9. Impact on the Community • As a community center • As an information resource • As an economic driver http://dlis.dos.state.fl.us/bld/roi/pdfs/2005_SLAF_ROI_report.pdf

  10. YEAR-ROUND EFFORT • LIBRARY NEWSLETTER • “GOOD NEWS VISITS” AT COUNCIL • PACKET STUFFERS FOR COUNCIL • OTHERS??

  11. ANNUAL REPORTS • What statistics do you keep? Do you use? • Key off your mission or vision • “The Morrill Public Library is a source of information, education, and recreationservices, materials, and programs for all patrons.” • Use pictures (get releases), color, graphs http://www5.oclc.org/downloads/community/librariesstackup.pdf

  12. ANNUAL REPORTS • SROI (Social Return on Investment) http://www.balancedscorecard.org/basics/bsc1.html • Library Use Value Calculators http://www.maine.gov/msl/services/calculator.htm (example) http://www.maine.gov/msl/services/customcal.htm (way to customize to YOUR library)

  13. http://www.statelibraryofiowa.org/tell-library-story

  14. TELL ME A STORY. . .

  15. REALITY PUBLIC LIBRARY • The Facts— • 5,016 card holders • Circulation statistics • 52,744 Total books circulated • Avg. cost for book - $25.00 • 3,034 population in community • Total tax support $59,122 • Library open 51 hours per week • Public Access Computers (7) used 15,780 times in 2006 • Average time of use 1 hour per use

  16. THE REALITY PUBLIC LIBRARY STORY . . . • Reality Public Library saved taxpayers $1,318,600.00 in 2004. • Current tax support of library is $19.49 per person • Tax support of $19.49 per person returns $434.61 of services per person.

  17. “Recent cost/benefit analyses using tools developed by business and industry suggest that public librariesoften outpace other sectorsin the efficient use of tax dollars.”* *Key Findings in Brief from the American Council of Libraries Council Report, Worth Their Weight: An Assessment of the Evolving Field of Library Valuation, www.actforlibraries.org

  18. In the News • Hold a political forum • Be a factor in a political campaign • Positive Publicity http://www.tonganoxielibrary.org/annual-report-in-pictures/

  19. All Politics IS LocalYou Know Them – They Know You! • Be Constituent Based - Identify yourself – I live, I work, I vote • Be Friendly • Be concise

  20. WHY BOTHER? • Gives the library positive publicity • Gives the City/Township positive publicity • May help increase tax support. . . • Reaffirms that the public library is a positive public service and important public investment for the community.

  21. Your Choice • Do nothing • Take what is “common” in the Library and create the “extraordinary” for the Community

  22. Contact Information Laura DeBaun Library Services Consultant & Business Manager Northeast Kansas Library System 4317 W. 6th St. Lawrence, KS 66049 1-800-296-6963 ldebaun@nekls.org

  23. WE CAN TALK?

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