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Market Surveillance to protect Innovation. Best practice examples. Manitowoc Cranes > Product’s and service brands. Grove Mobile telescopic cranes. Manitowoc lattice-boom crawler cranes. National Crane Boom trucks. Potain Top-slewing and self-erecting cranes. +. +.

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manitowoc cranes product s and service brands
Manitowoc Cranes> Product’s and service brands


Mobile telescopic cranes


lattice-boom crawler cranes

National CraneBoom trucks


Top-slewing and self-erecting cranes




Manitowoc Cranes> Europe operations

Wilhelmshaven, Germany

Velky Saris, Slovakia

Moulins, France

Charlieu, France

Niella Tanaro, Italy

Baltar, Portugal

Fanzeres, Portugal

cranes industry european market expectations
Cranes industry> European Market expectations
  • Safety: risk management of lifting operations
  • Reliability: job site productivity
  • Capacity: reduce construction time
  • Ease of use: operator confort, assistance
  • Sustainability: investment for life
  • Flexibility: adaptable to projects
  • Environment-friendly: energy consumption, noise
  • Compliance: regulations diversity
  • Peace-of-mind: exposure to public
cranes industry market competition
Cranes industry> Market competition
  • Europe is the biggest market for cranes, with advanced requirements and stringent regulations
  • Customers are diverse: small family owned construction business, rental houses, multinational construction giants, infrastructures builders and operators.
  • European manufacturers are leaders, developing countries competitors are emerging. Price pressure is high
  • Technology and Components counterfeits are frequent (masts, jib sections, hoists, cabs, software)
  • Customers, Users, Institutional partners education is challenging
cranes industry technology and innovation
Cranes industry> Technology and Innovation
  • Industry is very innovative: lattice structure, design, new materials, electronics, remote diagnostics and maintenance, job-site interactions
  • Technology provides customer benefits, general public acceptance, reduced cost of ownership and differentiation
  • Investment is significant: engineering centers, prototype testing, third party certifications and intellectual property
  • It must be protected against illegal copies, counterfeits and false certifications, which are often difficult to identify
  • Unfair competition will drive the whole industry “value chain” down

Market surveillance> a possible Manufacturer response

  • Educate sales force and the distribution network
  • Improve information available to third-party independent crane certifiers
    • Seek out new ways of identifying genuine parts compared to copies: for example RFID’s*

Replace gray box with image

* Radio-Frequency-Identification-Device

Market Surveillance to protect Innovation