TIANMA MICROELECTRONICS CO., LTD. Marketing New Proprietary Color Technology From Tianma:. July, 2004 FULL PRESENTATION. Tianma – Features of new product.
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Marketing New Proprietary Color Technology From Tianma:
SFD -Super Fast Display is the fastest moving image color display technology, with vivid pictures and low power consumption. Superior over existing CSTN technology, SFD offers high data-reaction rates suitable for displaying full-motion video and extraordinary clear image equivalent to TFT LCD. The power consumption is just as low as regular CSTN LCD.
Applications:mobile phone, media player, automotive display, digital home appliance, etc.
1.1 Market situation of color display industry
CSTN and TFT LCD Occupied the color display market
1.2 The launch of Tianma SFD Fly Dragon series of color display module
Innovation over existing CSTN LCD, SFD has high data-reaction rates and extraordinary clear image.
Meet the following requirements
Power consumption comparison
Material cost rate of Mobile phone
2.1 Application of SFD
The application range of SFD will be wider because of its fast moving image and perfect display quality. It may be used in :
Digital home appliance
Market Forecast for small/medium LCD
(Unit : US$b)
For mobile phone market, 250 million units be sold in 2003, and the amount will increase in 2004
Multi-functions mobiles varies in market
Camera phone increases dramatically
Multi-media and smart mobile phones will be the main trend in the market and enrich end-users’ life and knowledge
3. SFD series
of new products
Digital camera SFD
1.9", 2.2" QCIF SFD