1 / 13

Application of ICT in Marketing

ICT FOR SMEs Improving Productivity. Application of ICT in Marketing. Presented by : Hebron Mwakalinga Business Information Services December 13, 2005. Objective. Raise awareness on how ICT can be applied in marketing To increase understanding of opportunities brought about by ICTs

meara
Download Presentation

Application of ICT in Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. ICT FOR SMEsImproving Productivity Application of ICT in Marketing Presented by : Hebron Mwakalinga Business Information Services December 13, 2005

  2. Objective • Raise awareness on how ICT can be applied in marketing • To increase understanding of opportunities brought about by ICTs • To share strategies on effective use of ICTs

  3. ICT for Marketing • Client/customer management Promotion of business image • Client Prospecting and Management (Internet) • Inventory and sales management • The case of MTOs for many things

  4. ……ICT for Marketing • Pricing strategy • Market Analysis • Inventory and sales management

  5. Client Management • References for contact information • (Detailed) Client profiles for analysis • Alert for prompt follow up and delivery of services

  6. Promotion of business image • In-house designed and printed promotional materials • letterheads, • flyers, brochures, • catalogues, business cards, etc. • Electronic catalogues

  7. Prospecting for Clients • Internet search and communication • Querying • Expression on interest • Business Communication

  8. Inventory Management • Instant inventory level esp. if MTO* is common practice • Breakdown of orders • By type, size, etc. • Important for business dealing in assorted goods *Manufacture to order

  9. Pricing • Analysis for pricing • Especially if cost-plus • Comparing with competition • Similar products • Close substitute

  10. Market Analysis • Collecting client data • Processing of client data based on segmentation by many variables • Location attributes, climate, infrastructure, etc. • Personal attributes, age, sex, income, behavior • Understanding competition by processing competitors data

  11. ICT Tools • MS Office • Database for contacts • Database for inventory • E-mail – Outlook Express • Most Accounting software have client Management Features • Location, contact information, automatic dialer, etc. • A number of Open Source Applications

  12. Case • Client Management in MS Access

  13. Conclusions • There are a number of tools found in a basic computer that if put into use can help very much • The Internet has enormous free software we can tap • We need to walk on two legs

More Related