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Route Profitability Go Figure

This presentation by Bill Van Hook, Circulation Operations Manager at The Mobile Register, focuses on essential strategies for optimizing carrier profits in route management. Delve into key discussions on profit per subscriber, retail versus wholesale rates, and the impact of route subsidies on overall revenue. Gain practical insights from worksheets and analytical approaches to assess time and mileage expenses and ensure profitability. Understand the risks of underpricing and learn how to effectively balance your distribution to grow your bottom line.

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Route Profitability Go Figure

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Presentation Transcript

    1. Route Profitability “Go Figure” Presented by Bill Van Hook Circulation Operations Manager The Mobile Register Steps To Computing Carrier Profit

    2. How Much Is Enough? ? Don’t Sell The Farm

    3. Topics of Discussion Profit Per Subscriber Retail vs Wholesale Rates Single Copy Profit Route Subsidies Time and Mileage Expenses

    4. Profit Per Subscriber Do You Know Your Profit Per Subscriber For Each Subscription Type?

    5. Wholesale Rate vs Retail Rates

    6. Does The Route Have Single Copy Sales? If so, How Much Do You Charge The Carrier For Each Paper? What Is The Retail Price To The Customer?

    7. Route Subsidies Are They Needed?

    8. Time And Mileage This Is What It’s All About !!!!! Know Your Routes Don’t Take The Carrier’s Word

    9. To Begin, Let’s Look At Profit Per Subscriber How Much Do They Charge? How Much Do They Pay? It’s Really Quite Simple

    10. Profit Per Subscriber Worksheet

    11. Home Delivery Profit

    12. Single Copy Profit

    13. What Are The Carrier’s Expenses?

    18. Let’s Take A Look At A Single Copy“Only” Route

    19. The Independent Single Copy Route

    20.

    21. How Long Does It Take??

    22. What’s The Bottom Line???

    23. Let’s Summarize

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