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Improving Dairy Consumption in Children: Flavored Milk Benefits and Nutritional Standards

A significant percentage of children (over 75%) aged 2 to 17 fail to meet their recommended daily dairy intake, with nearly 30% not achieving even half of it. This report highlights the importance of dairy in children's diets, emphasizing the role of flavored milk as a nutrient-dense option that can enhance overall milk consumption and improve nutrient intake. By adhering to nutrition standards and incorporating flavored milk with reduced sugars, schools can help meet dietary guidelines while promoting healthier choices among children.

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Improving Dairy Consumption in Children: Flavored Milk Benefits and Nutritional Standards

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  1. Dairy Update Molly Szymanski School Marketing Director October 7, 2007

  2. Over 75% of Kids 2 to 17 Fail to Meet their Dairy Target % of Individuals Who Meet or Exceed Their Recommended Daily Serving Targets Kids (2-17) Source: NPD Nutrient Intake Database; YE Nov. ‘04; Comparison of actual intake vs. recommended intake

  3. Nearly 30% of Kids do not Achieve Even Half of the Recommended Dairy Servings The average child consumes 1.9 cups of dairy products each day. Source: NPD Nutrient Intake Database; YE Nov. ‘04; Comparison of actual intake vs. recommended intake

  4. Dairy Foods and School Nutrition Standards • National standards and 2005 Dietary Guidelines for Americans • Increased consumption of fruits and vegetables, whole grains and low-fat or fat-free milk. • 5 Nutrients of Concern • Calcium, Potassium, Magnesium, Fiber and Vitamin E.

  5. 2005 DGA • Children ages 9 and older: • 3 servings of low-fat or fat-free milk or milk products daily • Dairy provides 9 essential nutrients • Children who get 3 servings of dairy have better overall diets

  6. Nutrition Standards • Offer a variety of healthy foods • Evaluate foods based on overall nutritional quality • Offer the foods to encourage over foods and drinks of minimal nutritional value • Encourage consumption of nutrient dense foods.

  7. Why Serve Flavored Milk • Nutrient Dense foods and Sugar • Palatability • Improve nutrient intake • As sweetened drink consumption rises, milk consumption declines

  8. Flavored Milk Facts • Kids Who Drink Flavored Milk vs Kids Who Don’t Drink Flavored Milk • Greater total milk intake • Less soft drink and fruit drink intake • Similar juice intake • Higher Calcium intake • Similar total fat and added sugar intakes compared to kids who do not drink f

  9. Flavored Milk Accounts for Less than 3% of Added Sugar in the Diets of all Kids 6-17 % of Added Sugar Source: NPD Nutrient Intake Database; 5 YE Feb ‘05; kids 6-17

  10. Sugar in Flavored Milk • Positives of milk/dairy outweigh negatives • Milk=calcium for strong bones/teeth…protein…key vitamins • Milk= more filling, satisfying…less fear/worries triggered • Chocolate=added sugar=more palatable child may drink • Flavored milk is natural – other sugar beverages are chemical • Flavored milk’s calories are nutritionally sound – other sugar beverages offer empty calories • However, a subset of moms/health professionals do not agree • They believe added sugar negates the benefits of base product • This group is the exception, not the norm Source: Gacek qualitative research Oct ‘05

  11. School Nutrition Professionals • Over 1500 directors responded to online survey • Flavored milks offered in schools • 97% districts offer chocolate milk • 65% offer strawberry • 25% offer vanilla • 10-15% offer coffee/mocha • 81% want reduced fat varieties • 99% now offer 2%, 1% or fat-free options • 56% want flavored milk with reduced sugars • 20% currently offer milk with reduced sugars • 44% said no to artificial sweeteners • About 2% currently offer milk with artificial sweeteners

  12. Sugar Substitutes • Overall norm voiced by moms & health professionals • Artificial sweeteners/sugar substitutes are an inappropriate ingredient in food or beverages geared toward children • Little is known about long-term effects Some moms do allow their children to consume diet sodas/products made with sugar substitutes – but in the minority Source: Gacek qualitative research Oct ‘05

  13. Flavored Milk isn’t good for children due to sugar content • Milk provides 3 of 5 DGA nutrients of concern • Flavored milk delivers the same nutrients as white milk • Added sugars contribute minimal amount in children’s diets • It is better to drink flavored milk than to avoid all milk

  14. Kids Drink More Milk When • Various Flavors- chocolate, strawberry and vanilla • Cold • Well merchandised • Attractive packaging such as single serve plastic

  15. Wellness Policies Make A Difference • School Beverage Choices Are Changing • Alliance for a Healthier Generation Guidelines • Institute of Medicine: National Academy of Sciences • Limits: • Portion Size, Added Sugar, Fat level • AHG ammended criteria on calories • Allows: • Water, Juice, Milk and non-nutritive, non-caloric beverages

  16. Impact On Flavored Milk • AL Standards • 150 calories per 8 ounce serving • Portion size limited to 10-12 ounces in middle and high schools.

  17. Product Availability in AL8 ounce portion size • 11-12 gms lactose per 8 ounces

  18. Flavored Milk Sensory Test • Address high levels of calories and added sugars • Determine school consumer acceptance • Provide guidance on formulating reduced-sugar flavored milks • Chocolate and strawberry milk (1%) • Over 750 children interviewed

  19. Sweetener Options • Sucrose: High consumer confidence level • High Fructose Corn Sweetener • Pleasant taste, cost effective • Fructose: Granular sweetener • Option: Combine Sucrose and Fructose less sweet than HFCS

  20. Sucralose Acesulfame-K Neotame FDA deems safes Perception Aftertaste may limit acceptance IOM- allow in high schools after school hours Non-Nutritive Sweeteners

  21. Formulating Flavored Milk • Industry developing new formula’s • Chocolate flavor challenges • New Strawberry formula • www.innovatewithdairy.com

  22. Flavored Milk Resources • Nutrition Explorations • Position Statement: Flavored Milk and Sweeteners • Position Statement: Dairy Foods and School Nutrition Standards • Flavored Milk in Perspective- Review of Research • Health Professional Support • AAP, ADA

  23. Flavored Milk Resources • National Dairy Council • Dairy Council Digest Archives • Research Summaries • Nutrition Education Materials

  24. Recent Research • Weight Lifters: To Gain Muscle and Lose Fat, Drink Milk • Calcium From Food May Work Harder • Lactose Intolerant Kids Need Dairy • Milk is an Effective Post-Exercise Rehydration Drink • Panel Urges Schools to Replace Junk Food • A Good Trans Fat

  25. Weight Lifters: To Gain Muscle and Lose Fat, Drink Milk • Calcium From Food May Work Harder • Dairy May Protect Against Metabolic Syndrome • Lactose Intolerant Kids Need Dairy • Milk is an Effective Post-Exercise Rehydration Drink • Dairy May Protect Smokers From Prostate Cancer • Panel Urges Schools To Replace Junk Food • A 'Good' Trans Fat?

  26. Dental Health • Do sweeteners in milk cause tooth decay ? • Calcium, phosphorous and cocoa in chocolate milk actually may protect teeth from decay

  27. Chocolate Milk and Caffeine • 1 cup milk contains 2-7 mg of caffeine • Similar to 1 cup of decaffeinated coffee

  28. Sugars and Hyperactivity • Sugar intake does not • Cause hyperactivity • Interfere with academic performance • Anecdotal reports concerning hyperactivity are not well controlled studies.

  29. Lactose Intolerance • Chocolate milk may be more easily digested than unflavored milk • Most individuals can tolerate 2 cups of milk per day • Small servings • Serve with other foods

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