Products

1. Products

2. Learning Objectives • To understand the main ideas and select specific information while listening. • To be familiar with related knowledge of products. • To be able to talk about products.

3. 1 Part I Active Listening 2 Part II Fun Break 3 Part III Additional Listening 4 Part IV Viewing & Speaking Contents

4. Dialogue 1 Active Listening Why Do They Buy Body Shop Products? Words and Expressions

5. Tapescript Active Listening Exercise 1 Directions: You are going to hear an interview in which different opinions are given on Body Shop products. Listen and decide whether the statements are true (T) or false (F). 1. Mrs. Green believes that something may be tested on animals. 2. Miss Jones has used the products for many years. 3. Mrs. White thinks the shop itself is very nice. 4. Miss Scott doesn’t like the packaging of the products. 5. Mrs. Evans thinks the products are not expensive. ( ) F ( ) T ( ) T ( ) F ( ) T

6. Active Listening Exercise 2 Directions:Listen to the comments on Body Shop products again and complete the table below. ______________ environment __________ ten years _______ skin ___________ presented ________ stuff ___________ presents ________ waste

7. Dialogue 2 Active Listening On Products Words and Expressions

8. Tapescript Active Listening Exercise 1 Directions: Listen to a passage about products and fill in the table with the information you hear. _____________________________ they will be attractive and needed _______________________________ it is not too cheap or too expensive __________________________ best distribute your product _______________________ interest and awareness ___________________________________________________. who will be interested in buying your products and services ___________________________________________. constantly change to reflect each market change

9. Tapescript Active Listening Exercise 2 Directions:Listen to the passage again and decide whether the statements you hear are mentioned or not. Put a tick (√) in the corresponding box. √ √ √ √ √

10. Passage Active Listening Does Your Company Want to Get a Winning Product? Words and Expressions

11. Tapescript Active Listening Exercise 1 Directions: Listen to a passage and answer the following questions briefly. 1. How many practices are mentioned in the passage? ____________________________________________________________ Six practices. 2.In order to understand customers’ demands, with whom do companies need to establishrelationships? ____________________________________________________________ With customers. 3. What are the advantages for companies if they stimulate their supplier network and involve suppliers and subcontractors early? ____________________________________________________________ ____________________________________________________________ To reduce costs, ensure compliance, and minimize time-to-profit for new products.

12. Active Listening Exercise 2 Directions:Listen to the passage again and then fill in the blanks. ____________________ product development When you examine companies that succeed in (1) , they have one thing in common. They make their products satisfy the ever-growing needs and wants of the consumers. Does your company want to get a (2) ? Best-run product development teams should consistently adhere to the following practices. 1. Sense, Understand, and React to Customer Needs and Market Trends. In order to understand (3) , companies need to establish strong customer relationships. __________________ winning product ____________________ customers’ demands

13. Active Listening Exercise 2 Directions:Listen to the passage again and then fill in the blanks. 2. Align Development with Your Product and Service Portfolio Planning Strategy. Product management and marketing departments should devote a lot of time and money to researching and planning the different (4) . 3. Promote Design Collaboration with Partners and Customers. The best product and service ideas often evolve when wider net of partners and customers coinnovate them. 4. Design for (5) , Sales, and Support While Incorporating Compliance into the Product from the Start. Companies need to design products in a way that makes them relatively easy to manufacture, in a way that meets customer needs, and in a way that’s simple to maintain from a service standpoint. _______________________ product lines and models ____________________ Manufacturing

14. Active Listening Exercise 2 Directions:Listen to the passage again and then fill in the blanks. _________________________________________ 5. (6) ; Involve Suppliers and Subcontractors Early. Companies that take advantage of this skill (7) can reduce costs, ensure compliance, and minimize time-to-profit for new products. 6. Simulate and Optimize in a Digital, Virtual Way. Product companies have a big opportunity to optimize and reduce costs by using virtual product testing and simulation, (8) required to develop physical prototypes. Stimulate Your Supplier Network ________________ ___________________ during the product development phase ____________________________ avoiding the cost and time

15. Tapescript Fun Break Directions: Listen to seven tips about how to make a telemarketer go away and discuss the questions. 1. Which ones will work? Why? 2. Have you received any calls from telemarketers? How do you cope with them?

16. Additional Listening Developing New Products Words and Expressions

17. Tapescript Additional Listening Exercise 1 Directions: Listen to a passage and decide whether the statements are true (T) or false (F). ( ) 1. The reason for a company to design a product development process is to control the cost and time. 2. All activities of the enterprise should be carried out around products and reproduction of products. 3. The key of core competition is to create most fashionable products. 4. Successful companies make their products satisfy the needs and wants of the consumers. 5. There are seven stages in the process of new product development. 6. The stage of testing and finalizing the concept is excluded in the process of new product development. T ( ) T ( ) F ( ) T ( ) F ( ) F

18. Additional Listening Exercise 2 Directions:Listen to the passage again and write down the process of new product development. creativity __________________________________ __________________________________ defining __________________________________ developing __________________________________ testing and finalizing the concept __________________________________ full product launch __________________________________ managing the life cycle

19. Viewing & Speaking

20. Viewing & Speaking Activity 1 Directions: Divide into small groups, each having 4 students. Tell each other whether you care about the brands or not when you buy the following products and why you choose some particular brands.

21. Viewing & Speaking Activity 2 Words and Expressions

22. Videoscript Viewing & Speaking Activity 2 Directions: Watch a video of a talk between Christine Perfetti from User Interface Engineering and Mitch Mc Casland, an expert in Brand Strategy and Account Planning, and answer the following questions. 1. What’s the importance of site designing in building brand value? 2. What are other techniques in understanding customers? 3. Do you have your favorite brands? What are their values?