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Discuss at your table your favorite memory from winter break.

Explore the use of rhetorical devices and fallacies in advertising through warm-up activities, discussions, and creative projects. Analyze advertisements, identify fallacies, and develop persuasive arguments.

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Discuss at your table your favorite memory from winter break.

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  1. Warm Up 1/9/18 Materials Needed: • Pen/Pencil • Binder Homework: • Unfinished Classwork Discuss at your table your favorite memory from winter break.

  2. Warm Up 1/11/18 Materials Needed: • Pen/Pencil • Binder Homework: • Write a new example of each fallacy on a separate piece of paper. Label each example. Type: Ad Analysis Is this a successful advertisement? Explain with evidence.

  3. Logical Fallacy Notes http://tinyurl.com/FallaciesPrezi

  4. Logical Fallacy Bumper Sticker • Choose a fallacy from the notes we just took. • Think about how you could represent that fallacy in a short phrase or sentence. • Design a bumper sticker to represent your chosen fallacy. • Name, period, and chosen fallacy on the back. Turn it into the class bin when you finish. *Start your homework if you finish early.

  5. 1/16/18 Warm Up Materials Needed: • Pen/Pencil • Paper • Binder • Writing Notebook • Collections textbook Homework: • Collections Textbook pg. 403-404. All questions. Separate piece paper. • Finish your advertisement Review your homework. Compare your hw with a partner. Check each other’s work to make sure each example is correctly matched to the fallacy. If you didn’t do your hw, review the notes we took last class.

  6. What do you think is most importantto understand about Mark Twain? Or What information about him do you think will help you understand his writing better?

  7. Discuss at your groups... How is work represented in this excerpt? In what way(s) does Tom use fallacies? Be specific. Find evidence.

  8. Writing Notebook Prompt: Would Tom Sawyer make a good friend? Complete your response with a claim, evidence, and analysis. Collecting the PINK group

  9. Sell Your Worst Chore In the spirit of Tom Sawyer, you are going to try to sell your worst chore. Create an advertisement (using fallacies) to sell your worst chore. Options: • Magazine Advertisement (computer or by hand) • Billboard (computer or by hand) • Radio Commercial (write the script) Make your chore seem appealing using fallacies. Name, Period, and fallacy on the back. Turning in a hard copy next class.

  10. 1/18/18 Warm Up Materials Needed: • Pen/Pencil • Warm up • highlighters/colored pens • Binder • Ads in the class bin Homework: • Fallacy and LEPs quiz; O 1/25; E1/26 Type: Fallacy Review Identify each fallacy. I never take a test without my lucky socks. They help me get good grades. Why should I listen to my mom about going to bed early? Sometimes she goes to bed after 11:30 pm. When choosing clothes you can either spend all your money or buy unfashionable clothes.

  11. Logos. Logos is the Greek word for “word.” Logic is derived from logos. :40 To convince an audience by use of logic or reason. Logos is: • Citing facts and statistics • Using historical and literal analogies • Citing certain authorities on a subject. Logos can be developed by: • theoretical or abstract language • citing facts (very important) • using historical and literal analogies • constructing logical arguments.

  12. 1:37 Ethos. Ethos is the Greek word for “character.” To convince an audience of the author’s credibility or character. An author would use ethos to show his audience that he is a credible source and is worth listening to. Ethos can be developed by: • choosing language that is appropriate for the audience and topic (proper level of vocabulary) • making yourself sound fair or unbiased • introducing your expertise or pedigree • using correct grammar and syntax

  13. Pathos Greek word for both “suffering” and “experience.” Persuade an audience by appealing to emotions. Used to: • Create sympathy, pity, or anger from an audience perhaps in order to prompt action. • Make the audience feel what what the author wants them to feel. Pathos can be developed by: • using meaningful language, emotional tone, emotion evoking examples, and stories of emotional events. 00:00

  14. IMPORTANT!!!!! A strong argument does not rely on just one of these rhetorical devices. You must develop all three to create strong persuasive arguments.

  15. https://news.stanford.edu/2005/06/14/jobs-061505/

  16. Writing Notebook Prompt: Which rhetorical device does Jobs use most effectively? Complete your response with a claim, evidence, and analysis. Collecting the BLUE group

  17. 1/19/18 Warm Up Materials Needed: • Pen/Pencil • Warm up • Watermelon Project Directions • Binder Homework: • Fallacy and LEPs quiz; O 1/25; E1/26 Type: LEP Review Which rhetorical device do you think is most effective? Logos, ethos, or pathos? Explain in complete sentences.

  18. 1/24/18 Warm Up Materials Needed: • Pen/Pencil • Warm up • Watermelon Project Directions • Chromebook • Binder Homework: • Fallacy and LEPs quiz; O 1/25; E1/26 • Presentations Next class Type: Slogan Create a slogan for this product: Pizza Scissors

  19. What good qualities do you see in these pitches? Start at 14

  20. What makes a strong pitch? Enthusiasm Clear concept Strong argumentation Creativity Organization Professionalism

  21. 1/26/18 Warm Up Materials Needed: • Pen/Pencil • Presentation Materials • Binder • Lined paper Homework: • Close Reader “The Flying Machine” (111-117) all questions and annotations You have 10 minutes to prepare for the Advertisement Pitch Presentations. Share any materials you need to present with me. Sign up on the board for your order.

  22. 1/30/18 Warm Up Materials Needed: • Pen/Pencil • Binder • Chromebook (don’t log on) Homework: • Teens and Jobs: Reading and worksheet (due next class) • Close Reader “The Flying Machine” (118-124) O 2/2 ; E ⅖ • Finish classwork Take out your Close Reader to be checked P 2: Prepare for presentation or Compare responses to questions in the Close Reader P 6: Compare responses to questions in the Close Reader. Make sure everyone shares the response to the final question.

  23. 1/31/18 Warm Up Materials Needed: • Pen/Pencil • Binder • Warm up • Chromebook (don’t log on) Homework: • Close Reader “The Flying Machine” (118-124) O 2/2; E ⅖ • Quiz Retake on Friday @ lunch Type: Argument Elements What are the key elements of an argument?

  24. Issues Book With your partner: • Choose one of the following issues: #3, #5, or #7 • Look through the articles included and fill out your graphic organizer. • Work together to fill out the information, but make sure your worksheet is complete. • If you finish early, look through the texts closely to make sure you understand the issue clearly.

  25. Thesis for your Issue Choose one side from the Issue you researched earlier. Create a thesis with a: • Claim • 2 Reasons • Counter Argument

  26. 2/2/18 Warm Up Materials Needed: • Pen/Pencil • Binder • Warm Up • Chromebook (don’t log on) • Close Reader (open to pg 118) Homework: • Submit your paragraphs to peer grade. Grade your required number. Type: Argument Scramble Unscramble each word then explain its role in an argument arcotunmterengu alimc cideenev Quiz retake @ lunch.

  27. Philosophical Chairs • There are 3 groups: 2 debating and 1 judging • At the start of each round there will be a question with two possible answers. • Each debating group will be assigned one side of the issue.

  28. Philosophical Chairs • Brainstorming: • Each debating group try to come up with 3 strong reasons to support their side and 1 counter argument. It’s even better if you have evidence to back up your reasoning. • Ideas will be recorded on a whiteboard.

  29. Philosophical Chairs • The Debate: • Each group will have a designated speaker • Groups will go back and forth attempting to persuade the judging group • At the end of the debate, the speaker will have the chance to “freestyle” any final comments to disprove the other side.

  30. Philosophical Chairs • Judgement: • The judging group will huddle to decide which side won the debate. • They must choose the stronger argument, not the side they initially agreed with. Groups rotate and the process is repeated.

  31. Exit Post-It

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