1 / 16

Top Ten Social Media Marketing Tools

Top Ten Social Media Marketing Tools. Jason McDonald, Ph.D. Stanford University Communications Stanford Continuing Studies April, 2018. Agenda . Social Media Marketing It’s a party, not a prison! Top Ten Tips and Tools Tour

mcleanm
Download Presentation

Top Ten Social Media Marketing Tools

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Top Ten Social Media Marketing Tools Jason McDonald, Ph.D. Stanford University Communications Stanford Continuing Studies April, 2018

  2. Agenda Social Media Marketing • It’s a party, not a prison! Top Ten Tips and Tools Tour • A quick tour of the top ten tips and tools for better social media marketing. About Jason McDonald • Jason McDonald teaches the online Social Media Marketing course at Stanford Continuing Studies. Find out more about Jason by Googling “Jason McDonald” or visiting Amazon.com and searching for “Jason McDonald” to view his books on Social Media, SEO, and AdWords. Slides and Materials • Look for an email from Stanford to access today’s materials or visit http://jmlinks.com/stanford.

  3. It’s a Party, not a Prison Conceptual framework

  4. It’s a Party, not a Prison! • You’re throwing a “party” on social media (even on LinkedIn), and inviting your customers and prospects to “show up” and enjoy – • Your “food and entertainment” – that is, content. You must create fun, engaging, and useful content to succeed. • The conversation. You must nurture interaction among your company, employees, and customers. • Your party with a purpose. Ultimately, you want to use social media to build your brand and “sell more stuff.” • You also need some technical knowledge as the chief “party thrower” as in – • Invitations or promotion. How do you get people to your “party with a purpose?” • Technical details like selecting hashtags, sharing systematically, asking politely for reviews, etc.

  5. Tools Tour Ten Tips and Tools

  6. Know What They Like (And produce it). • Tools –

  7. Reverse Engineer the Competition (And be better) • Tools –

  8. Be a Helpful Expert on Topic X (And make it look easy). • Tools–

  9. Make a Meme (And make it memorable). • Tools–

  10. Blog on Trends (And craft headlines that hook). • Tool–

  11. Share Systematically (And make it look magic). • Tools–

  12. Be photogenic on Instagram (And easy to buy). • Tools–

  13. Ask for reviews (And make it easy to do them). • Tool–

  14. Go native (And leverage the Valley’s self-promotion). • Tool–

  15. Know What’s Trending (And have fun). • Tool–

  16. Questions LINKS TO TOOLS AT: http://jmlinks.com/stanford

More Related