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  1. Commercialisation de Starbucks Max Cherney

  2. Le développement des produits PDG-Howard Schultz Produitphare L’expérience Starbucks: (qualité-prix) Convaincre le public queses cafés sont pas chers (petit déjeuner, $3.95) Café instantané (Via)

  3. « Notre nouvelle identité de marqueva nous donner la liberté et la flexibilitéd'explorer les innovations et les nouveaux canaux de distribution tout en restantconnectés avec nos clients actuels et établir des liens solides avec de nouveaux clients », a précisé M. Schultz. La vision

  4. L’usage de technologie • 7800 de ses cafés • Movement de technologie • App pour Blakbery, iPhone, iTouch

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