Internet of Things: The Gold is in the Sensor Data

INTERNET OF THINGS (IOT)  “THE GOLD IS IN THE SENSOR DATA”  Adjunct Professor Lecture Series (Feb. 9, 2015 @ UTHM) by Dr. Mazlan Abbas CEO, REDtone IOT Sdn Bhd (A subsidiary of REDtone International Berhad) ©"REDtone"IOT"2015"

©"REDtone"IOT"2015"

Agenda What is IoT? IOT in Consumers IOT in Business Sensing-as-a- Service ©"REDtone"IOT"2015"

Smart, connected products offer exponentially expanding opportunities Building Smarter World Cut across and transcend traditional product boundaries. ! ©"REDtone"IOT"2015"

BY 2020, HOW MANY DEVICES WILL EXIST? Gartner 26 Billion Units Cisco 50 Billion Units 2020 Intel 200 Billion Units IDC 212 Billion Units Source: [1] http://www.gartner.com/newsroom/id/2684616 [2] http://www.intel.com/content/www/us/en/internet-of-things/infographics/guide-to-iot.html [3] http://share.cisco.com/internet-of-things.html [4] http://www.zdnet.com/article/internet-of-things-8-9-trillion-market-in-2020-212-billion-connected-things/ ©"REDtone"IOT"2015"

WHAT WILL BE THE IOT MARKET SIZE RMB 5-10 Trillion $8.9 Trillion $14.4 Trillion China Market By 2020 - IDC By 2022 - Cisco 14,720 Jobs RM 9.8 Billion Malaysia Market New Jobs in Malaysia Sources: [1] http://www.businesswire.com/news/home/20131003005687/en/Internet-Poised-Change-IDC#.VKZdfHTMUuc [2] http://postscapes.com/internet-of-things-market-size [3] Gartner Market Databook 2014 & Frost & Sullivan [4] National IOT Strategic Blueprint ©"REDtone"IOT"2015"

THE NEED TO CONNECT ASSETS/OBJECTS/THINGS Monitoring of Assets – Typical Everyday Questions I need to maintain the quality of my goods. Am I healthy? Who is the intruder? When is my next bus? Can I reduce my electricity bill? Where can I park? What IF we can connect ALL these assets and get the answers to ALL these questions? ©"REDtone"IOT"2015"

WHAT DRIVES INTERNET OF THINGS? Sensors & Actuators People & Processes Connectivity ©"REDtone"IOT"2015"

©"REDtone"IOT"2015" [Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]

BUSINESS OPPORTUNITIES Capabilities Benefits Improved Performance Monitor Control Reduced Costs Create Innovative Products Optimize New Revenue Streams Autonomous ©"REDtone"IOT"2015"

WHAT IF – we can create Compound Applications across industries? ©"REDtone"IOT"2015"

Compound Applications ©"REDtone"IOT"2015"

FOR EXAMPLE ©"REDtone"IOT"2015"

©"REDtone"IOT"2015" [Source: National Internet of Things Strategic Initiatives, Helmi Halim, Asia M2M Asia Business Platform, 3-4 Nov. 2014]

New Business Model Find the Gold in the Sensor Data. ©"REDtone"IOT"2015"

44x 2020 80% 35 zettabytes as much Data and Content  Over Coming Decade Of world’s data is unstructured 2009 800,000 petabytes ©"REDtone"IOT"2015"

VALUE IS CREATED BY MAKING SENSE OF DATA More Important Evaluated understanding Wisdom Understanding Appreciation of WHY Less Important Answers to questions. HOW Knowledge Answers to questions WHERE WHEN WHO WHAT Information Data Symbols VALUE"PYRAMID" ©"REDtone"IOT"2015"

EXAMPLE – SMART PARKING Wisdom Understanding Knowledge Information Evaluated understanding NA Why this parking area is not fully occupied? Appreciation of “why” How to implement a tiered charging? How to find “overstayed” vehicles? Answers to “how” questions V a l u e Who park at this lot? What kind of vehicle? Where is the empty parking lot? When is peak period? Empty (0), Full (1) Answers to “who”, “what”, “where” and “when” questions Data Symbols Who Benefits? - Citizens / Parking Operators / City Council / Shops ©"REDtone"IOT"2015"

Sensing-as-a-Service : An IoT Cloud Service ©"REDtone"IOT"2015"

SENSOR CLASSIFICATION SCHEME BASED ON OWNERSHIP Commercial Sensor Data Providers Organizations Personal and Households Private Public Business entities who deploy and manage sensors by themselves by keeping ownership. They earn by publishing the sensors and sensor data they own through sensor publishers. Public infrastructure such as bridges, roads, parks, etc. All the sensors deployed by the government will be published in the cloud depending on government policies. All personal items, such as mobile phones, wrist watches, spectacles, laptops, soft drinks, food items and household items, such as televisions, cameras, microwaves, washing machines, etc Private business organization has the right to take the decision whether to publish the sensors attached to those items to the cloud or not. [Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging Telecommunications Technology, 2014] ©"REDtone"IOT"2015"

REDtone IOT provides “Sensing-as-a-Service” by connecting, aggregating, analyzing and transforming sensor data that will generate better insights and enabling business improvements.” Network Applications Improved Performance Reduced Costs Create Innovative Products New Revenue Streams Visualizations Analytics With localized analytics With Social Media aggregated analytics REDtone IOT Platform Sensors and Sensor Owners (Personal, Private, Public & Commercial) ©"REDtone"IOT"2015"

COMMERCIAL IOT SENSORS BIZ MODEL Sensors that gather temperature, light, pressure, humidity and pollution. One scenario could be as such: •  The city would pay for access to the light sensors in order to decide when to turn on and off the street lights  •  A university may want access to the pollution information for research purposes for a limited period  •  The weather department would want the temperature and pressure data  •  The street town council center would want the temperature and humidity data for planning during rough weather ©"REDtone"IOT"2015"

BENEFITS OF SENSING-AS-A-SERVICE Harnessing the creativity of the application developers. Cloud “Pay-per-Use” Participatory Sensing Sharing and reusing Reduction in data acquisition cost Assisting scientific community ©"REDtone"IOT"2015"

IOT APPLICATIONS ©"REDtone"IOT"2015"

EFFICIENT WASTE MANAGEMENT IN SMART CITIES SUPPORTED BY THE SENSING-AS-A-SERVICE [Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging Telecommunications Technology, 2014] ©"REDtone"IOT"2015"

Crowdsensing" ©"REDtone"IOT"2015"

SMARTPHONE AS YOUR “SENSING ASSISTANT” Sensors: •  Camera – “Eyes” •  Audio – “Ears” •  Accelerometer – “Speed” •  GPS – “Location” •  Gyroscope – “Movement” •  Compass – “Direction” •  Proximity – “Closeness” •  Ambient light – “Eyes” •  Others… Crowdsourcing Via Crowdsensing Context 1.  Spatial – Location / Speed Orientation 2.  Temporal – Time / Duration 3.  Environmental – Temperature / Light / Noise Level 4.  User Characterization – Activity (Mobility Pattern) / Social (Friends, Interactions) 5.  Resource Availability – Storage / Memory / Computational / Battery ©"REDtone"IOT"2015"

NOISETUBE – CROWDSOURCING OF POLLUTION DATA USING SMARTPHONES. WHAT MOTIVATES? Citizens and Communities concerned with noise •  Measure your daily sound exposure in dB(A) with your mobile phone •  Tag noisy sources to inform the community about them •  Visualize your measurements on a map and contribute to the creation of collective, city-wide noise maps •  Compare your experience with that of others Local governments / city planners •  Improve decision-making by understanding local and global noise pollution in your city using maps and statistics •  Get immediate feedback and opinions from citizens •  Give immediate feedback to citizens Researchers •  Get access to and analyze (anonymized) collective noise data •  Find out what is important in soundscape perception Developers •  Extend our mobile app in whichever way you see fit •  Use our environmental sensor web API to do your own web mashups •  •  •  •  ©"REDtone"IOT"2015" [Note: See Google Map View]

CrowdMag 1.  Combining it with magnetic data from other sources, we hope to create near-real-time models of Earth's time changing magnetic field to aid navigation. 2.  Mapping static magnetic noise sources (for e.g. power transformer and iron pipes) could potentially improve accuracy of the magnetic navigation systems. ©"REDtone"IOT"2015"

Average 3,000 – 4000 YESTERDAY I MADE 5,559 The recommended 10,000 steps a day originated in Japan in the early 1965. Japanese researchers led by Dr Yoshiro Hatano determined the average person took 3,500 to 5,000 steps per day, and that if they were to increase their steps to 10,000 steps per day, the result would be healthier, thinner people!    Dr. Hatano’s calculations also showed that we should walk 10,000 steps a day to burn about 20% of our caloric intake through activity. ©"REDtone"IOT"2015"

CLASSIFICATION OF PEDOMETER-DETERMINED PHYSICAL ACTIVITY •  < 5000 steps/day - "sedentary lifestyle index” •  5,000-7,499 steps/day - "low active" •  7,500-9,999 steps/day - "somewhat active” •  10,000 steps/day - "active” •  > 12,500 steps/day - "highly active" ©"REDtone"IOT"2015"

I WANT TO KNOW MORE ABOUT MYSELF •  Where you’re going? •  Who you’ve interacted with? •  How long you’ve spoken to friends? •  The affinity of connections? •  How long it takes to get to work? •  The tone of your messages •  The amount you text, tweet or update? •  How much exercise you’re getting? •  How much you get distracted? Can Internet of Things (IOT) Help Us To Know More About Ourselves? ©"REDtone"IOT"2015"

LIFELOGGING  TAKE A STROLL DOWN A VIRTUAL MEMORY LANE “How much more IOT can do is only left to your imagination and to your budget. You can do as little or as much with IoT as you want.” ©"REDtone"IOT"2015"

Digital memories can do more than simply assist the recollection of past events, conversations and projects. ©"REDtone"IOT"2015"

BENEFITS OF LIFELOGGING It will take quite some time for people to feel comfortable with ‘always connected’ devices that can discreetly take photos or videos. One question is if the benefits outweigh the negatives. ©"REDtone"IOT"2015"

These moments could include a photo of your wife on the day you both met or a last photo of your beloved dog. It could also help with memory. Search for someone’s name and you’ll have all the information (including photos) of that person pop up when you are about to talk with them. ©"REDtone"IOT"2015"

Internet of Things: The Gold is in the Sensor Data