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Konkurrentidentifikation

Konkurrentidentifikation. Snæver konkurrence. FERRARI Bugatti, Lamborghini, Porsche, Bentley ”Konkurrence mellem produkter som dækker samme behov og er henvendt til den samme målgruppe ”. Bred konkurrence. FERRARI Alle bilmærker og luksusprodukter fx yacht

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Konkurrentidentifikation

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  1. Konkurrentidentifikation

  2. Snæver konkurrence • FERRARI • Bugatti, Lamborghini, Porsche, Bentley ”Konkurrence mellem produkter som dækker samme behov og er henvendt til den samme målgruppe”

  3. Bred konkurrence • FERRARI • Alle bilmærker og luksusprodukter fx yacht ”Konkurrence mellem produkter som dækker samme behov på forskellig vis”

  4. Konkurrencetragtmodel JakkeSolbrillerComputerVoksMP3-afspilleriPhone Sko Snørebånd TyggegummiSodavand ToyotaBMWMercedesMazdaVolkswagenFord Fiat KiaSuzuki YachtHelikopterBusCykelScooter Motorcykel FerrariBugattiAston Martin Porsche

  5. Videoklip • http://www.youtube.com/watch?v=VEL5ABddZ0k&feature=relmfu

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