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On-Line Media Kit. June/July 2007. Value of Newspaper Websites. Reach: Local websites are among the most visited destination site in every market Affinity: Consumers have a personal relationship with their local media brands Trust:

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on line media kit

On-Line Media Kit

June/July 2007

value of newspaper websites
Value of Newspaper Websites
  • Reach:

Local websites are among the most visited destination site in every market

  • Affinity:

Consumers have a personal relationship with their local media brands

  • Trust:

Local publishers are highly trusted and respected sources of news and information

  • Targeting:

Local newspaper websites produce the best in-depth, locally targeted audience on the web

  • Four Key On-line Audience Drivers:
  • Urgency
  • Utility
  • Visual Energy
  • Community Interactivity
  • -Hyde Post,
  • Vice President, Internet,
  • The Atlanta Journal-Construction
slide3

Utah’s #1 Websites

Reach 72.3% of the

Salt Lake Market

when you combine

print and online!

Reach 34.6% of adults 18+

in the Salt Lake metro area

with Sltrib.com/DesertNews.com

Source: The Media Audit 2007

key metrics may 2007
Key Metrics – May 2007
  • Page Views – Total – 21,156,101

sltrib.com – 9,861,755

deseretnews.com – 11,294,346

w/ classifieds/ez klik – 1,089,653

  • Visits – Total - 4,557,855Average Pages Per Visit – 4.63

sltrib.com – 2,204,027 Average Time Per Visit - 00:08:64

deseretnews.com - 2,353,828

w/ classifieds/ez klik – 133,224

  • Unique Visitors –Total – 2,527,330Average Page Views Per Monthly Unique Visitor – 8.36

sltrib.com – 1,250,298 Average Time Per Unique Visitor - 00:15:53

deseretnews.com – 1,277,032 Average Visits Per Monthly Unique Visitor – w/ classifieds/ez klik – 95,641 1.80

Top 5 Sections in Page Views

sltrib.com deseretnews.com

Homepage 3,241,472 Sports 3,844,165

News 2,248,768 Utah 2,274,093

Sports 1,936,806 Homepage 2,056,671

Opinion 591,364 Movies 537,118

Features 545,969 Opinion 480,872

page views per section both sites the salt lake tribune the deseret morning news
Page Views Per Section – Both SitesThe Salt Lake Tribune & The Deseret Morning News

SectionMonthly Page Views (Approx.)

Home Page 4M

News/Close-up/Utah Page 3.5M

Sports Page 3.5M

Obituaries 1.7M

Entertainment /Movies 1.2M

Classifieds 1.2M

Lifestyles/Features 850k

Opinion 800K

World & Nation 700K

Local Contents / Past Contents 400K

Business 400K

Search 200K

Photos 150K

Travel 50K

Other / Misc. 5 M

slide6

Demographic Profile of sltrib.com and deseretnews.com Viewers

This table offers a

Demographic profile of

adults in the Salt Lake

City PMA who have

viewed www.sltrib.com

or www.deseretnews.com

in the past month.

*PMA = Parts of Salt Lake, Utah, Davis,

Tooele & Summit Counties that make up

the most populated areas.

Source: 2006 Release 2 Scarborough Report.

products pricing for targeted sections sponsorships and impression based ads
PRODUCTS & PRICINGfor: TARGETED SECTIONS sponsorships and impression based ads

CPM = cost per 1,000 impressions

mini button sponsorships
Mini Button Sponsorships

Salt Lake Tribune / Deseret Morning News

Monthly Sponsorships:.

Home Page: $4,000 p/ mo. – sold out

News/Close-up/Utah/Life: $3,500

Sports: $3,500

Entertainment/Movies/Travel: $1,500

Features / Lifestyles: $1,200

Business: $1,000

Obituary (button): $1,000

Opinion: $800

World & Nation: $700

Photos/Video: $1,500

Mini Button

Fly-Out

Mini Button 160x60 w/ Fly-Out 300x250

(When the user rolls their mouse over the mini-button; the ad expands to show larger ad. Mini button will click directly to client’s website.)

types of banner ad units
TYPES OF BANNER AD UNITS

LEADERBOARD

728X90

Target your message in any section index & article pages on the desnews.com & sltrib.com

$20 cpm

Home Page

$17cpm

All Other Sections

cpm= cost per 1,000 impressions

(Ad rotates with other advertisers)

Example: 100k impressions @ $17 cpm = $1,700 for 30 days

TOWER

160X600

BOX

300X250

section index article pages button impressions
Section Index & Article Pages Button Impressions

Buttons are available on all

section index and article pages

of both sites.

(Rotates with other advertisers)

Button

160x125

w/Fly-Out

300x250

Button w/ Fly – Out $12.00 cpm

Button Ad

$10.00 cpm

Button

160x125

Button

160x125

cpm = cost per 1,000 impressions

slide12

Rich Media Ad Units

Video ad

Expandable Tower or Drop Down Leader Boardexpands when user initiates the mouse to roll over the ad. (additional $3 cpm)

Video Ad Up to 30 second video plays automatically when ad is served. Sound is user activated. (additional $3 cpm)

online post it note
Online Post-it Note

Salt Lake Tribune

Deseret Morning News

Available on selected section index page (Home Page, News/Close-up/Utah, Sports, Business, etc.)

Frequency capped to run 1x per unique visitor per 4 hours / 8 hours / weekly / monthly

Home Page, News/Close-up/Utah, Sports index page: $500 per day

Business & All other index pages: $250 per day

slide14

NICHE SECTIONS LINKED FROM HOME PAGE – SLTRIB.COM & DESNEWS.COM

Sponsorships

$500 to $1,000 monthly

Weather

Daily Links

Weather

Traffic

splash page
Splash Page

We create splash pages for our advertisers for the following reasons:

  • As an alternative to driving traffic to a website.
  • To promote a special event, sale or offer/coupon.
  • As a data collection tool, such as a contest or giveaway. By building a splash page with a data collection component, we allow the advertiser to collect important information such as email, address, etc. from our users.
  • Costs vary from $150 to $500, no charge if link to print ad only
ad specifications
AD SPECIFICATIONS

LEADERBOARD

728X90

Fly-Out

300X250

(Available W/ Buttons)

Button

160x125

Mini Button

160 x 60

TOWER

160X600

  • Creative Specifications
  • Max File Size
  • Ad Type Ad Size (GIF/JPG) Flash
  • Leaderboard 728 x 90 30K 35K
  • Skyscraper 160 x 600 30K 35K
  • Interactive 300 x 250 30K 35K
  • Button 160 x 125 30K 35K
  • MiniButton 160 x 60 30K 35K
  • Flash files must adhere to the same file size limits as show above and may not exceed 18 FPS (Frames per second)
  • File size limits must include the image size and any associated script or code needed to deliver the ad (e.g. a 15K ad with associated code of 7K will be counted as 22K
  • Ad material deadlines:
  • GIF/JPG/Flash – 2 business days prior to campaign start date
  • Rich Media – 5 business days prior to campaign start date
  • Rich Media includes user-initiated and non-user-initiated media

INTERACTIVE

BOX

300X250

(appears in articles

only)

slide18

Pricing Includes:Basic Creative For AdsWeekly/Monthly Reports3 month agreements – 10% off6 month agreements – 15% off9 month agreements – 20% off12 month agreements – 25% off