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Key Partner Summit 2011 Workshop Sessions 14 th January 2011

Summary of 5 trends. Key Partner Summit 2011 Workshop Sessions 14 th January 2011. The discussion should be focused around two main questions : - What does it mean for your assortment? - What does it mean for our joint product promotions?. The rise of Urban Nomads.

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Key Partner Summit 2011 Workshop Sessions 14 th January 2011

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  1. Summary of 5 trends Key Partner Summit 2011 Workshop Sessions 14th January 2011

  2. The discussionshouldbefocusedaroundtwomainquestions: - What does it mean for your assortment? - What does it mean for our joint product promotions?

  3. The rise of Urban Nomads • Urban Nomads are the hard working, city dwellers who daily weave their own web intertwining work and private life on the go. Carrying their laptops and mobile phones through cities, they travel from one hotspot to the next. If a bar does not offer them WIFI, they will probably not drink and dine there. As long as they are connected, they will work 24/7/365 days a year. With pleasure…

  4. Experience economy is here to stay • Buying a product or a service has becomeanengagingexperinceforfor both consumers and corporate customers that also help developing the strongconnectionwith the company / brand fromwhichtheybuy. • Experiences are the foundation for future economic growth, from which we all together can begin to direct new performances.It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business.

  5. The rise of Computer Generation • • They are logical result of the technological and social development of the late 20th century: spoiled in some sense with easy access and material wealth, quickly adapting to a world that changes faster and faster, networked and used to technology. • • One of the driving forces in the development of the Internet, virtual environments and the ideas that will determine the direction of global society in the early decades of the 21st century.

  6. Living in stress society • Generation X: “I amstressed. Please, help me to de-stress. Every product, every service, every brand, everyorganisation, everyhumanbeingthat does so, I willembrace, even love.” • • Hardworking professionals that are combining the family with stressful work and have a need for ready to use solutions and services.

  7. ECO cool • • Ecoconsciousness is for more than decade high on the agenda of all sizecompanies: they want to show whatmakesthem green, whatthey are proudon and how do they look at the future. • • There is no way escaping this trend and we’d better adapt …

  8. Next steps • Staples will share the outcome of the sessions • Staples will select up to 3 pan-EU initiatives and appoint their, set the timing for execution • Implementation to be presented during the next Event • Please share and start using the outcome in your daily activities

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