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IABC 2006 PROFILE 1 SUMMARY OF CANADIAN RESULTS IABC/TORONTO Prepared for:

IABC 2006 PROFILE 1 SUMMARY OF CANADIAN RESULTS IABC/TORONTO Prepared for: IABC RESEARCH FOUNDATION Prepared by: RESEARCHWORKS INC. WELCOME!. Introduction About ResearchWorks Objectives Determine annual base salary and variable pay (2006).

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IABC 2006 PROFILE 1 SUMMARY OF CANADIAN RESULTS IABC/TORONTO Prepared for:

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  1. IABC 2006 PROFILE 1 SUMMARY OF CANADIAN RESULTS IABC/TORONTO Prepared for: IABC RESEARCH FOUNDATION Prepared by: RESEARCHWORKS INC.

  2. WELCOME! • Introduction • About ResearchWorks • Objectives • Determine annual base salary and variable pay (2006). • Gather information about educational background, years of communications experience, principal area of focus, and more. • Methodology • Response Rate • Weighting • Salary Sample Composition • Use of Data

  3. Agenda • Respondent Profile • Salary Highlights • Median Salary by Selected Variables • Other Findings • Summary

  4. Statistical Terminology • Mean • The mean is the sum of individual parts divided by the number of parts. (Commonly referred to as the average.) • Median • The median is the middle-most value when the individual values are arranged in increasing or decreasing order. The median is also the 50th percentile or the midpoint. • Percentile • The pth percentile of a list is the number such that p percent of the elements in the list are less than that number.

  5. RESPONDENT PROFILETotal Canada

  6. Gender, Age, & Education(Total Canada) • Gender: • 81% of respondents were female. • Age: • 40% were less than 35 years old. • 37% reported their age to be between 36 to 45 years. • Education: • 64% had completed a University/Bachelor’s degree. • 15% reported that they had completed some type of Graduate degree (Total University = 79%). • 17% completed a Diploma or certificate program.

  7. Experience, Type of Communications, & Location(Total Canada) • Experience: • 8% had less than 3 years of experience. • 38% percent had 3 to less than 10 years of experience. • 37% percent had 10 to less than 20 years of experience. • 17% percent had 20 or more years of experience. • Focus of Work – Top 3 Most Frequently Mentioned: • Corporate communication (22%) • Internal communication (18%) • External communication (12%) • Chapter Membership: • 35% of respondents belonged to the IABC / Toronto chapter. • 21% of respondents belonged to chapters located in Alberta (Calgary and Edmonton).

  8. Accreditation, Job Title(Total Canada) • Professional Accreditation: • 14% were professionally accredited. • Accreditation Membership: • 11% of this fourteen percent were accredited by IABC. • Job Title – Top 3 Most Frequently Mentioned: • Manager (24%) • Director (17%) • Specialist (10%)

  9. Industry/Sector (Top Ten Most Frequently Mentioned – Total Canada) Base: 1,119 Q2. Which of the following best describes the industry or sector that you will be working for at the end of 2006?

  10. Years in Current PositionTotal Canada Base: 1,120 Q12. How many years will you have been working in your current position at the end of 2006?

  11. Years with Current OrganizationTotal Canada Base: 1,120 Q10. How many years will have been you been working for this organization at the end of 2006?

  12. Employment Situation in Two YearsTotal Canada Base: 1,112 Q22. Where do you see yourself in two years?

  13. SALARY HIGHLIGHTSCanada and IABC/Toronto

  14. Annual Base Salary DistributionTotal Canada 19% Base: 1,017 Q25. What is your annual base salary in 2006?

  15. Eastern Canada Median Base Salary $65,000 Central Canada Western Canada Median Base Salary $63,000 Median Base Salary $75,000 Median Base SalaryCanadian Overview

  16. Annual Median Base Salary by Chapter(In Descending Order)

  17. Mean $75,115 Where Do I Stand? (Total Canada) Base: 1,017 • If you were an IABC member living in Canada in 2006 and you earned a base salary of… • $55,100, you earned more than 25% of survey respondents • $70,000, you earned more than 50% of survey respondents • $87,000, you earned more than 75% of survey respondents Max. $300,000 75th $87,000 $70,000 Median 25th $55,100 $29,500 Min. Q25. What is your annual base salary in 2006?

  18. If you were a member of the IABC / Toronto chapter in 2006 and you earned a base salary of… $60,000, you earned more than 25% of survey respondents $75,000, you earned more than 50% of survey respondents $95,000, you earned more than 75% of survey respondents Mean $80,948 Where Do I Stand? (IABC / Toronto) Base: 364 Max. $260,000 75th $95,000 $75,000 Median 25th $60,000 $30,000 Min. Q25. What is your annual base salary in 2006?

  19. Total Canada 2006 (Includes all chapters, Base = 1,017) Median base salary = $70,000 Mean base salary = $75,115 Total Canada 2003* (Includes all chapters, Base = 1,341) Median base salary = $58,665 Mean base salary = $63,369 *Note: in 2003, salary statistics were calculated based on midpoints. Caution is required; results should be considered an estimate. *Note: 2003 data was not weighted. Comparative Overview - Base Salary

  20. IABC/Toronto 2006 (Base = 364) Median base salary = $75,000 Mean base salary = $80,948 IABC/Toronto 2003* (Base = 371) Median base salary = $67,000 Mean base salary = $72,197 *Note: salary statistics were calculated using midpoints in 2003. Caution is required, as results should be considered as an estimate. *Note: 2003 data was not weighted Comparative Overview - Base Salary

  21. MEDIAN SALARY BY SELECTED VARIABLESCanada and IABC/Toronto

  22. Annual Median Base Salary by Experience Total Canada Base: 997 Q11. How many years have you been working in the communication profession?

  23. Annual Median Base Salary by Experience IABC / Toronto Base: 362 Q11. How many years have you been working in the communication profession?

  24. Top Ten Annual Median Base Salary by Industry/SectorTotal Canada Base: 1,015 Q2. Which of the following best describes the industry or sector that you will be working for at the end of 2006?

  25. Annual Median Base Salary by Education Total Canada Base: 965 Q41. What is the highest level of education you have completed?

  26. Annual Median Base Salary by Education IABC / Toronto Base: 353 Q41. What is the highest level of education you have completed?

  27. Top Ten Annual Median Base Salary by Job TitleTotal Canada Base: 1,017 Q14. Which of the following best describes your job title?

  28. Top Ten Annual Median Base Salary by Focus of Work Total Canada Base: 1,017 Q13. Which function/department best describes the focus of your work?

  29. Annual Median Base Salary by Gender Total Canada Base: 1,012 Q40. Gender:

  30. Annual Median Base Salary by Gender IABC / Toronto Base: 995 Q40. Gender:

  31. Annual Median Base Salary by Accreditation Total Canada Base: 992 Q46. Are you professionally accredited?

  32. Annual Median Base Salary by Accreditation IABC / Toronto Base: 361 Q46. Are you professionally accredited?

  33. Annual Median Base Salary by Hours Worked per Week Total Canada Base: 1,001 Q18. On average, approximately how many hours did you work per week?

  34. Annual Median Base Salary by Hours Worked per Week IABC / Toronto Base: 364 Q18. On average, approximately how many hours did you work per week?

  35. Annual Median Base Salary by Employment Situation Total Canada Base: 999 Q19. Will you be self employed at the end of 2006?

  36. Annual Median Base Salary by Employment Situation IABC / Toronto Base: 364 Q19. Will you be self employed at the end of 2006?

  37. Annual Median Base Salary by Position Description Total Canada Base: 1,013 Q16. Please choose the description that best matches the position you held at the end of 2006.

  38. OTHER FINDINGSTotal Canada

  39. Benefits • At least 6 in 10 respondents reported that they received the following as part of their benefits package in 2006: • Medical Plan (92%) • Dental Plan (91%) • Paid Vacations (80%) • Vision Plan (79%) • Life Insurance (72%) • Company Pension Plan (65%)

  40. Compensation Satisfaction* • Almost one quarter of respondents (24%) gave the “top-box” score response of “very satisfied” for satisfaction with their salary level. • Six percent indicated they were “very dissatisfied”

  41. Variable Pay • Industry/Sector Most Likely to Offer • Variable Pay (Top 3) • Finance/Banking • Government/Military • Insurance • Industry/Sector Least Likely to Offer • Variable Pay (Bottom 3) • Cultural/Travel/Tourism • Aerospace • Environmental Services • 51% received variable pay in 2006 • Median = CDN$9,000 • Mean = CDN$23,672

  42. Independent Hourly RatesTotal Canada Base: 50 Q29. If you will be self-employed at the end of 2006, what is your hourly rate?

  43. Agency Hourly Billable RateTotal Canada Base: 60 Q30. If you work for an agency, what will your hourly billable rate be at the end of 2006?

  44. Salary IncreasesTotal Canada • Received Increase? • 88% received • Increase Amount over past 2 Years • 43% received 10% or more • Next Pay Increase • 51% said 3 to 5% increase • 22% said 6 to 8% increase • Largest expected increases (20% or more) • Public Relations (32%) • Consulting (16%)

  45. Non-Financial Incentives to Leave Current JobTotal Canada Base: 1,096 Q23. Which of the following non-financial incentives would compel you to leave your current job?

  46. Change in Staff/SizeTotal Canada • The top three industries most likely to report increases in staff/size were: • Government/Military • Education • Finance/Banking Q6. During the last two years, has your communication department, practice or firm’s staff/size… Base: 1,106

  47. Change in Budget/RevenueTotal Canada • The top three industries most likely to report increases in budget/ revenue were: • Government/Military • Education • Medical/Healthcare Q7. During the last two years, has your communication department, practice or firm’s budget/revenue… Base: 1,114

  48. International Perspective *Caution: all pay data in above table reported in US Dollars (Canadian data included). ** Includes only respondents who reported variable pay in 2006. Note: Sample size varies between groups. Majority of respondents belong to chapters located in the United States and Canada.

  49. Comparison (2003 vs. 2006)*Total Canada *Caution: Survey design was not identical in 2003 and 2006. As such, only most frequently mentioned (top rated) response categories have been compared. Use caution when interpreting results.

  50. SUMMARY

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