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Perfection vs . Wealth

Perfection vs. Happiness. Perfection vs . Wealth. Taylor Berns. Taylor Berns. Techniques /Method. Textual analysis Analyzed advertisement Vogue July Issue VOGUE Directed towards an upper class audience. More mature. Advertisement relates to the audience. Upper class readers .

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Perfection vs . Wealth

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  1. Perfection vs. Happiness Perfectionvs. Wealth Taylor Berns Taylor Berns

  2. Techniques /Method • Textual analysis • Analyzed advertisement • Vogue July Issue • VOGUE • Directed towards an upper class audience. • More mature. • Advertisement relates to the audience. • Upper class readers

  3. Background • This advertisement came from a series/story of images which portrays a “perfect” life filled with wealth and consumption. • Picture perfect on the outside but in reality the couple faces temptations and vices in their relationship. • Perfect = Married, family, luxurious items, dog etc… • Beginning pictures features the “perfect” family… this ad shows his “death”

  4. Thesis Through the photo series, The Magnificent Obsession in Vogues July 2010 issue,the American dream is portrayed with a wealthy and “perfect” family. As the story continues the marriage is filled with temptation and vices, which demonstrates that the everyday mans/woman's utopia does not rely on consumption and perfection.

  5. Perfection • Connotes perfection! • Glamorous dress, earrings, shoes etc. • Luxurious kitchen • She’s trumps over him. • She looks almost relaxed and we can see her facial expression more clearly. • While he’s turned away from her and looks disheveled. • Perfection is diminished through temptation and vices that she commits.

  6. Breakdown… • Female is dominant and in power • He’s utopia is broken • No longer has the “perfect” life but still has his money. • Goes out in style • Turned away from her and somewhat fades into the background. • He has the scotch right next to him • Escaping reality?

  7. So What?! • He goes out in style… doesn’t loose his masculinity although he’s disheveled. • Advertisements portray that wealth brings happiness. • Sex in the City, Desperate Housewives • Readers get the wrong idea about material things in life. • Is happiness interconnected with wealth? • Why are people envious of these characters? • Society believes that they have to reach a certain social status.

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