daily circulation n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Daily Circulation PowerPoint Presentation
Download Presentation
Daily Circulation

Loading in 2 Seconds...

play fullscreen
1 / 22

Daily Circulation - PowerPoint PPT Presentation


  • 106 Views
  • Uploaded on

Daily Circulation. Sunday Circulation. Traffic History – unique visitors. Traffic History - pageviews. Competitive Media. Competitive Media. A network of websites. Displayed on many platforms. Smart Phone

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Daily Circulation' - mauve


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide8

Displayed on many platforms

Smart Phone

There is no better way to reach consumers on the go than through mobile advertising. Arkansasonline.com delivers a connected and fast-growing audience through its Smart Phone application on iPhone, Android, Blackberry and more. Sponsorships for this application are exclusive and highly desired.

Tablet

The Arkansas Democrat-Gazette and Arkansasonline.com now publish in the next generation of mobile devices with the new tablet edition. More than 17,000 readers have downloaded the tablet app.

slide9

App combines both newspaper

and breaking news content

Entire replica edition of each day’s newspaper

Breaking news updated constantly throughout the day

slide10

Breaking news will drive return sessions multiple times per day

Article layouts identical to “text” format

Advertising units identical size and position as “text” format

slide11

The entire content of each day’s

newspaper available to subscribers

Every page of every newspaper available for free to all subscribers

Ability to pinch, zoom and scroll across pages

Linkable articles, photos and other elements (including ads)

slide12

The first three editions of the app are free, compliments of our sponsors

Subscribers get full access to all editions

Non-subscribers may view three editions free, compliments of our sponsor

On the fourth edition, non- subscribers will be asked to subscribe

slide13

Easy to navigate, follow jumps and move around the newspaper

Two-tiered panning navigation makes section hopping easy.

Article jumps work with just one touch

Article links allow for multiple ways to view newspaper

slide14

Newspaper content can be viewed in both page and text formats

Allows for a “clean read” of articles

Articles can have text enlarged, read audibly or emailed to friends,

Advertising units appear around text and adjust to device orientation (landscape or portrait)

slide18

Direct ad targeting

Targets can be determined by

Geography

  • Region
  • City
  • Zipcode
  • Demographics
  • Gender
  • Age
  • Children in the home
  • Homeowner or Renter
  • Age
  • Household Income
slide19

Direct ad targeting

Sample Target

Geography

  • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores
  • Demographics
  • Gender: Male
  • Children in the home: No
  • Homeowner or Renter: Both
  • Household Income: $50,000+
slide20

Targeted ads on website

Sample Target

Geography

  • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores
  • Demographics
  • Gender: Male
  • Children in the home: No
  • Homeowner or Renter: Both
  • Household Income: $50,000+
slide21

Targeted on tablets

Sample Target

Geography

  • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores
  • Demographics
  • Gender: Male
  • Children in the home: No
  • Homeowner or Renter: Both
  • Household Income: $50,000+
slide22

Success story:

Oaklawn Racing and Gaming

Targeted to key male demo in central Arkansas

.32% average click through response across all spots

.73% click through response on the top banner

Industry average: .05%