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Daily Circulation

Daily Circulation. Sunday Circulation. Traffic History – unique visitors. Traffic History - pageviews. Competitive Media. Competitive Media. A network of websites. Displayed on many platforms. Smart Phone

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Daily Circulation

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  1. Daily Circulation

  2. Sunday Circulation

  3. Traffic History – unique visitors

  4. Traffic History - pageviews

  5. Competitive Media

  6. Competitive Media

  7. A network of websites

  8. Displayed on many platforms Smart Phone There is no better way to reach consumers on the go than through mobile advertising. Arkansasonline.com delivers a connected and fast-growing audience through its Smart Phone application on iPhone, Android, Blackberry and more. Sponsorships for this application are exclusive and highly desired. Tablet The Arkansas Democrat-Gazette and Arkansasonline.com now publish in the next generation of mobile devices with the new tablet edition. More than 17,000 readers have downloaded the tablet app.

  9. App combines both newspaper and breaking news content Entire replica edition of each day’s newspaper Breaking news updated constantly throughout the day

  10. Breaking news will drive return sessions multiple times per day Article layouts identical to “text” format Advertising units identical size and position as “text” format

  11. The entire content of each day’s newspaper available to subscribers Every page of every newspaper available for free to all subscribers Ability to pinch, zoom and scroll across pages Linkable articles, photos and other elements (including ads)

  12. The first three editions of the app are free, compliments of our sponsors Subscribers get full access to all editions Non-subscribers may view three editions free, compliments of our sponsor On the fourth edition, non- subscribers will be asked to subscribe

  13. Easy to navigate, follow jumps and move around the newspaper Two-tiered panning navigation makes section hopping easy. Article jumps work with just one touch Article links allow for multiple ways to view newspaper

  14. Newspaper content can be viewed in both page and text formats Allows for a “clean read” of articles Articles can have text enlarged, read audibly or emailed to friends, Advertising units appear around text and adjust to device orientation (landscape or portrait)

  15. Tablet app - nearing 18K downloads

  16. Paid subscribers ArkansasOnline - price elasticity

  17. Digital Revenue History

  18. Direct ad targeting Targets can be determined by Geography • Region • City • Zipcode • Demographics • Gender • Age • Children in the home • Homeowner or Renter • Age • Household Income

  19. Direct ad targeting Sample Target Geography • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores • Demographics • Gender: Male • Children in the home: No • Homeowner or Renter: Both • Household Income: $50,000+

  20. Targeted ads on website Sample Target Geography • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores • Demographics • Gender: Male • Children in the home: No • Homeowner or Renter: Both • Household Income: $50,000+

  21. Targeted on tablets Sample Target Geography • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores • Demographics • Gender: Male • Children in the home: No • Homeowner or Renter: Both • Household Income: $50,000+

  22. Success story: Oaklawn Racing and Gaming Targeted to key male demo in central Arkansas .32% average click through response across all spots .73% click through response on the top banner Industry average: .05%

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