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Designing an Online Program Strategy

Learn why an online program strategy is essential for growing enrollment and reaching working adults, and discover key barriers and challenges in implementing a comprehensive online education plan. Get insight into faculty interest, training levels, and the importance of choosing language carefully. Explore resources and sample outlines to guide your planning efforts.

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Designing an Online Program Strategy

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  1. Designing an Online Program Strategy Pat James | Seth Reichlin League for Innovation New York, February 2019 Sponsored by the Collaborative Brain Trust

  2. Presenters • Pat James Hanz • Senior Consultant, Collaborative Brain Trust • Former Executive Director, California Community Colleges Online Education Initiative • Seth Reichlin • Senior Consultant, Collaborative Brain Trust • Former Senior VP Market Research, Pearson Education

  3. Why do you need an online program strategy?

  4. Growing enrollment is essential • Traditional-age student pipeline is slowing due to demographic changes • Adult enrollment has dropped sharply due to strong labor market • Institutions need to reach more working adults • All face scheduling pressures Source: National Student Clearinghouse

  5. Students need more flexibility in scheduling

  6. Most adult learners in SF say that online courses offer more flexibility, and equal prestige Source: PSB survey of San Francisco residents aged 18+, April 2018

  7. Widespread acceptance of online courses

  8. Barriers to successful online program strategy

  9. Potential for churn Source: CBT survey of CCSF credit students. Base: Students who will be taking classes in Fall 2018

  10. Faculty interest and training levels vary

  11. Online program management services are not generally available to community colleges

  12. Focus on the “How” What are your challenges to developing a comprehensive online education plan?

  13. Creating a Successful Planning Effort Starts with “Spirit”

  14. Philosophy and Message CHOOSE YOUR LANGUAGE CAREFULLY ENROLLMENT GROWTH VS GROWTH OF PRACTICE FIND SOMETHING THAT IS HARD TO ARGUE WITH DOING WHAT IS BEST FOR STUDENTS ENCOURAGE CULTURE SHIFT PERCEPTION MAY NOT BE REALITY

  15. Graphic Courtesy of Mindwires.com

  16. Myths and Hope

  17. Web Resource Page • Online Education Plan: Sample Outline • Professional Development: A Sequenced Strategy • Links to documents or sites mentioned in the presentation • Presentation slides. • http://bit.ly/NewYorkCityLeague

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