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Justin Peterson MK300 10/16/11

Justin Peterson MK300 10/16/11. CisionPoint. Designed by PR professionals, for PR professionals: Media Database Press Release Distribution Media Monitoring Media Analysis. Media Database. Global database of traditional and social media contacts Targets influencers and knows:

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Justin Peterson MK300 10/16/11

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  1. Justin Peterson MK300 10/16/11

  2. CisionPoint • Designed by PR professionals, for PR professionals: • Media Database • Press Release Distribution • Media Monitoring • Media Analysis

  3. Media Database • Global database of traditional and social media contacts • Targets influencers and knows: • Who to contact • When to call • What to pitch • World’s largest database of social media contacts • Provides contacts who drive decision-makers in industry • Provides influence rating of competitors

  4. Media Database • CRM tools for PR management • Organize, share, and monitor media relations activities • Manage multiple campaigns simultaneously • Bacon’s Media Directory • Access to thousands of reporters and news outlets

  5. Press Release Distribution • Search Engine Optimization • Enhance keywords to increase visibility to influencers • Permanently archive Press Releases (PR’s) • Social Media Distribution • Create content in one place and publish to all social media platforms • Gain insight from professionals to write PR’s • Custom newsrooms integrated to brand website to increase visibility

  6. Press Release Distribution • Traditional Distribution • Web, wire, email • Wide scope of distribution channels • PR Measurement • Measure scope of PR and see who is publishing PR • See who opens emails-narrow campaign efforts • Gauge reception of PR in marketplace

  7. Media Monitoring • Social Media • Converse with the fans and nay-sayers to promote brand • Track viral success of stories-see comments from blogs all over Internet

  8. Media Monitoring • Social Media • Track volume of buzz around keywords of campaign • SCRM, with integration to SalesForce.com

  9. Media Analysis • Basic Analytics • Snapshot of media coverage vs. competition • Understand patterns of coverage throughout and after the campaign • Customizable dashboards display charts of interest • Presentation-ready display of data and charts

  10. Media Analysis • Advanced Analytics • Evaluate campaign’s impact and reach through scoring • Estimate how memorable the campaign was • Determine how many people were influenced by key messages

  11. Media Analysis • Social Media Analysis • Monitors blogs and makes sense of it all • Determines the themes, topics and trends of conversation • Reports frequency, mix and tone of coverage

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