Personal Selling Marketing Co-Op . “It’s so new we don’t know what it does, but nobody else has it so we’re selling the hell out of it.”. Personal Selling. Any form of direct contact between a salesperson and a customer. How is it different from other forms of promotion?.
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“It’s so new we don’t know what it does, but nobody else has it so we’re selling the hell out of it.”
The two way communication between the seller and the buyer
Requires that sales representatives contact businesses
Telemarketing – the process of selling over the telephone
The law prohibits telemarketers from calling any number on the
National Do Not Call Registry
Repeat business is crucial to the success of any company
Providing solutions to customers’ problems by finding products that meet their needs
Matching the characteristics of a product to a customers’ needs and wants
How will the product features provide benefit to the customer?
The basic, physical, or extended attributes of the product
The advantages or personal satisfaction a customer will get from a good or service
Beats by Dre
Take a moment to think of a product you have or might purchase with a rational buying motive, and one with an emotional buying motive.
Buying Motives Worksheet
Chapter 12 (In Orange Marketing Book)
12.1 – pg. 264 Key Terms and Concepts..(1-3)
12.2 – pg. 271 Key Terms and Concepts..(1-3)
You will be held responsible
for all red dot terms for the test