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Euromonitor 2010

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Euromonitor 2010

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    1. Euromonitor 2010 Warsaw, 10 June

    2. Participants: NAC members (31)

    3. In my view the business year 2009 for the member agencies was

    4. Very good (0) Good (2) Cyprus, Switzerland Average (7) Bulgaria, Czech Republic, Luxembourg, Poland, Russia, Slovakia, Turkey Rather poor (15) Austria, Belgium, Croatia, Finland, Germany, Greece, Hungary, Iceland, Italy, Lithuania, Netherlands, Norway, Slovenia, Spain, Sweden Poor (7) Denmark, France, Ireland, Latvia, Portugal, Romania, UK Turnover trend 2009

    5. What was the structure of your member agencies income in 2009? How can we better phrase this next year?How can we better phrase this next year?

    6. Has clients behaviour towards investment changed during the last year because of the economic recession?

    7. Due to the recession clients: ask for more engagement (new remuneration model) short term activities, last minute decisions put account up for review to drive down costs pressure for decreasing media tariffs / major discounts (up to 80% on price lists) more pitches with poorer conditionsask for more engagement (new remuneration model) short term activities, last minute decisions put account up for review to drive down costs pressure for decreasing media tariffs / major discounts (up to 80% on price lists) more pitches with poorer conditions

    8. There is an increased need for:

    9. What measures did clients take to react to economically difficult times? 3 ticks max3 ticks max

    10. In the tense economic climate, communication has become

    11. How do you estimate the turnover trend for the agency industry in 2010?

    12. Strongly increasing (0) Increasing (12) Denmark, Finland, France, Germany, Ireland, Poland, Russia, Slovakia, Spain, Sweden, Turkey, UK Increasing/Unchanged (1) Netherlands Unchanged (7) Belgium, Iceland, Italy, Luxembourg, Norway, Portugal, Slovenia Unchanged/Decreasing (2) Croatia, Lithuania Decreasing (9) Austria, Bulgaria, Cyprus, Czech Republic, Greece, Hungary, Latvia, Romania, Switzerland Strongly decreasing (0) Turnover trend 2010 In all big markets: turnover trend increasingIn all big markets: turnover trend increasing

    13. Norway 0% Austria -1% Hungary -5% Bulgaria -10% Croatia -10% Latvia -10% Lithuania -10% Romania -10% Greece -10% Cyprus -25% Turkey 15% France 10% Russia 8/10% Sweden 8% UK 8% Ireland 5/8% Finland 5/6% Denmark 5% Switzerland 5% Germany 3% Spain 3% Belgium 1% Slovenia 0/5% Personal growth forecasts for 2010

    14. How do you estimate the development of ad expenditure in the individual sectors in 2010?

    15. How do you estimate the development of ad expenditure in the individual sectors in 2010?

    16. How important will the following factors be in 2010?

    17. How important will the following factors be in 2010? OPPORTUNITIES 1 Other: CRM and ROI dashboards/social media: very important/industry collaboration, joint committees/clients are very professional and "own" the brand management OPPORTUNITIES 1 Other: CRM and ROI dashboards/social media: very important/industry collaboration, joint committees/clients are very professional and "own" the brand management

    18. How important will the following factors be in 2010?

    19. How important will the following factors be in 2010? OPPORTUNITIES 2OPPORTUNITIES 2

    20. How strongly will the following factors influence &/or pre-occupy agencies in 2010?

    21. How strongly will the following factors influence &/or pre-occupy agencies in 2010?

    22. Which of the following criteria do clients use to measure communication effectiveness?

    23. Summary Survey reflects fact that business has been hard hit by crisis in 2009 Clients more for less behaviour Clients crisis response consists in cutting budgets & looking for cheaper communications solutions More emphasis needed on strategic consultancy & creative solutions Communications more strongly orientated towards price offers Positive performance previsions for 2010 in all major markets Strongest developments foreseen in trade, telecommunications & banks Weakest developments foreseen in mass media, automobile & beer industry (green & health issues) Where do strongest opportunities & threats for agencies lie? Opportunities: integrated communications strategies, more efficient campaigns, interactive media, creativity Threats: cost pressure, time pressure, clients thinking & acting short-term Clients expect more work for less moneyClients expect more work for less money

    24. Next steps EACA to circulate press release NACs to send survey to their members & press release to national trade press EACA to carry out Euromonitor on annual basis to gather comparative data EACA & members to discuss how to improve survey questionnaire

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