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Nike Case Study Help

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Nike Case Study Help

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  1. NIKE CASE STUDY

  2. About NIKE The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. Nike has acquired and sold several apparel and footwear companies over the course of its history. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire sneaker company Converse.The company acquired Starter in 2004 and soccer uniform maker Umbro in 2007

  3. Timeline 1964–71 Blue Ribbon Sports (BRS) 1980 ike had attained a 50% market share in the U.S. athletic shoe market 1971 Rebranded as NIKE 2016 Phil Knight announced in mid-2015 that he would step down as chairman of Nike 2021 Nike acquired Datalogue, a New York based company focused on digital sales and machine learning technology.

  4. Nike SWOT Analysis Strengths Weaknesses S W Value of the brand Bringing innovation in products Cost-effective production process Focus on only footwear Highly expensive products Negative publicity of the brand Opportunities Threats O T Re-use policy of products The rise in e-commerce sales Scope of global expansion & market diversification Adverse competition Risky supply chain management Fluctuation in currency

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