1 / 17

from foodservice to retail? Patrick O’Flaherty

from foodservice to retail? Patrick O’Flaherty. FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic 2002 – Gold at The Great Taste Awards 2003 - Voted UK’s Best Organic Soft Drink

mateja
Download Presentation

from foodservice to retail? Patrick O’Flaherty

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. from foodservice to retail? Patrick O’Flaherty

  2. FRESH PURE ORGANIC - Juices & Smoothies • Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic • 2002 – Gold at The Great Taste Awards • 2003 - Voted UK’s Best Organic Soft Drink • 2004 - Winner of London’s most environmentally friendly company and Organic Food Awards • 2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards • 2006 - Gold, Silver and Bronze at The Great Taste Awards • 2007 - Finalist at Beverage Innovation Awards • 2008 - Finalist at Beverage Innovation Awards

  3. 5 key learnings…

  4. 1 …such a long way to go!

  5. Organic represents approx 2.5% of the Food & Drink market • ……but what about the ‘Out of Home’ market? • represents around 30% of the total Food & Drink market (in the US it is around 45%) • grew by 5% in 2007 to £38bn • focus is on Health and Convenience • Organic of represents around 0.5% of this market so fantastic opportunity for the Organic sector……

  6. 2 …just being ‘sustainable and organic’ is not enough…

  7. ‘consumer-appeal’‘taste’ ‘sustainability’ • ‘healthy’ • ‘Innovation!’‘quality’ • ‘ethical’

  8. 3 …highlight the benefits beyond your product…

  9. health & convenience point of difference offer solutions corporate social responsibility

  10. 4 the ever changing, ever growing green consumer …

  11. Key features influencing consumers to purchase ethical products over the next 5 years Source: Business Insights

  12. 5 NGD …be green with innovation

  13. thanks for listening… patrick@RDAorganic.com

More Related