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A rapid-fire summary of the most critical trends and fast-moving changes impacting the FMCG and Retail sectors this week.<br><br>https://www.massistcrm.com/
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This Week in FMCG & Retail: What’s Changing Fast? Updated trends every business should know.
0 2 / 0 7 Tier-2 & Rural Markets Are Booming Rural FMCG demand shows faster recovery compared to metros. Brands expanding dealer networks in North & Central India. Increased investment in small-format stores, van sales & rural distributors. Higher adoption of digital payments and UPI even in remote markets. S WI P E NE X T W W W. M AS S I S TC R M . C O M
0 3 / 0 7 Retail Is Going Phygital Quick commerce is pushing brands to integrate inventory across stores + warehouses. Retailers are adopting self-checkout kiosks & digital shelves. Omnichannel loyalty programs are rising as customers want unified rewards. Click-and-collect orders are up as consumers prefer hybrid shopping. S WI P E NE X T W W W. M AS S I S TC R M . C O M
0 4 / 0 7 Distribution Teams Want Simpler Tools Companies are standardising mobile-first tools for on-field teams. Traditional Excel-based reporting is being rapidly phased out. Distributors prefer automated claim settlement & stock management. Shifting to plug-and-play digital tools to reduce daily friction. S WI P E NE X T W W W. M AS S I S TC R M . C O M
0 5 / 0 7 Data-Led Sales Teams Win More SKU-level visibility is becoming a standard expectation. Marketing + sales teams are demanding unified dashboards. Companies shifting from monthly reporting to daily performance tracking. Predictive analytics for demand planning gaining traction. S WI P E NE X T W W W. M AS S I S TC R M . C O M
0 6 / 0 7 Here’s how MAssist supports all these industry shifts: Unified SFA + DMS for seamless phygital visibility Mobile-first design for easy adoption by field & distribution teams Beat optimisation + journey planning for Tier-2 & rural expansion Powerful dashboards for outlet-level analytics, orders, visits & stock S WI P E NE X T W W W. M AS S I S TC R M . C O M
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