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“StereoType, the one-stop- shop for live recording. ”. StereoType Des Moines. Owner@StereoTypeDesMoines.com. Why Do Artists Skip Iowa?. Iowa Colleges. Problem Is Ticket Price Doesn’t Equal Value. How do we offer the consumer low ticket prices?

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problem is ticket price doesn t equal value
Problem Is Ticket Price Doesn’t Equal Value
  • How do we offer the consumer low ticket prices?
  • How do the Artists, Labels, Promoters still make a profit with low ticket prices?
  • How do we make a profit?
provide the resources to record
Provide the Resources to Record
  • Most bands can’t afford them
    • We have all resources in house
  • Record in hi-def Audio / Video
    • Create entire product lines
      • Each product can yield revenue for decades
    • Each a StereoType exclusive
    • Yields massive amounts of revenue
  • Subsidize ticket prices
    • High energy yields a spectacular recording
business model
Business Model
  • Record/produce/broadcast
    • Increases profit margin
  • Three main products
    • Audio downloads
    • Video downloads
    • Live streams
      • Physical attendance is not required to enjoy the show
  • Distribute digitally
    • No manufacturing expense
    • Minimal warehousing expenses
    • Establishes brand name status
additional revenue options
Additional Revenue Options
  • Lease the recordings
    • Video games
    • Commercials
    • Television / Movies
  • Use facilities to
    • Stream our events to other venues
    • Stream live to awards shows
    • Lease our equipment to other venues
    • Host: Tradeshows , Weddings, Sporting events, Gaming Tournaments, Proms
profit sharing model
Profit sharing model
  • 40% gross to the artist
  • Artists own the recordings
  • We retain exclusive distribution rights
    • We cover ALL expenses
      • Marketing / Distribution / Manufacturing
  • Artists choose
    • What products are created
    • Formats used
    • What distribution channels to use
partnership profit
Partnership = Profit

*Oct 24th,2011 iTunes sold its 16 Billionth songSell an average 11 Million songs per day

one of a kind venue
One-of-a-kind venue
  • 6 venue spaces, capacities from 200 – 10K
    • Each has a top of the line
      • Audio / Video systems
      • Full recording capabilities
  • Complete entertainment facilities
    • Green rooms, retail spaces, work/live lofts
    • Restaurant, nightclub
    • Accommodate 10 semis/tour buses
    • 3/4 acre of solar panels
      • Offset massive energy consumption/expense
    • Rooftop garden
      • Marketing
        • Paid Internships + Iowa-based marketing
marketing and sales
Marketing and Sales
  • Perpetual social media campaign
    • Street team (marketing interns)
      • Directly engage our consumer base
    • Cost effective two-way communication
  • Create viral ads
    • More unique = more media attention
    • Free to upload – YouTube, social media, etc.
  • Hire marketing firm
    • Specialized campaigns
market
Market
  • How many of you
    • Own a smart phone?
    • Use an online music service like iTunes?
  • How many connected devices do you own?
    • DVD/Blu-Ray player, gaming consoles, tablets, etc.
  • You are our potential consumer
online market
Online Market
  • Google, iTunes, Amazon, etc.
    • Proven online distribution model
    • Massive consumer base
  • Sell the same products
    • Seek differentiation
      • Pay for exclusive products
  • We only produce exclusive products
    • Gives leverage with negotiation
create an app
Create an App
  • 4+ billion connected to Internet
    • No.1 device: smart phones
  • Syncs communication channels
    • Consumers and social media profiles
  • Each new multimedia device
    • Increases revenue potential
      • Customer engagement
  • Links to our website
why hasn t our competition done this
Why hasn’t our competitiondone this?
  • Napster
    • Artists want control of their music
  • Lack of facilities
    • Most venues are converted buildings
    • Recording based on acoustics
    • Revenue based on recordings
  • Cost is only barrier to enter market
    • Expensive retrofitting
    • Build from the ground up
management team
Management Team
  • Ryan Lebo – Owner
    • 7 years of research
      • Model development
      • Product development
    • Visionary who created StereoType
  • Pat Williams – C.O.O.
    • Seasoned playback / recording engineer
    • Over 10 years experience
      • Worked more than 3,000 concerts
      • On 5 continents
management team cont
Management Team cont.
  • Channing Swanson – Architect
    • Neumann Monson Architectural Firm
    • Highly skilled
    • Award winning
  • Scott Leighter – President of Public Relations
    • 20+ years combined experience
      • Public and private sectors
        • City of Altoona
    • Proven business and community leader
potential investor offerings
Potential Investor Offerings*
  • Structured as an LLC
    • Leaves options for franchising
  • Offer two classes of shares
    • Class A (voting rights)
      • 30 shares available
      • Full share $500K
      • Worth 1% of profits
    • Class B (non-voting rights)
      • 200 shares available
      • Full share $50K
      • Worth .1% of profits

*Not an offering of securities

current status
Current Status
  • Build our team
    • C.F.O. or Financial Firm
      • Establish solid offerings package
  • Market our model to promoters
  • Seek initial funding
    • 40% equity, 60% debt financing
    • Purchase land
    • Begin construction
we have
We Have
  • A solid business model
  • An ever growing market
  • Established distribution channels
  • A skilled team
  • A community that wants us
  • Funding