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Student Demographics and Geographic Analysis at College of DuPage: Winter 2006 Meeting Insights

This report presents an analysis of student demographics and geographic distribution at the College of DuPage for the 2004-2005 academic year. It details where students live, their characteristics such as age, gender, ethnicity, and reasons for attending the college. Utilizing ESRI Arcview and Business Analyst software, the study geocodes addresses to identify areas where significant student populations reside. The findings guide potential next steps in market targeting, course scheduling, and further demographic comparisons to enhance enrollment strategies.

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Student Demographics and Geographic Analysis at College of DuPage: Winter 2006 Meeting Insights

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  1. Winter 2006IGC3 Meeting February 3, 2006 Marianne Hunnicutt College of DuPage

  2. Student Analysis by Site • 2004-2005 Academic Year • Where do students live? • What are the student characteristics? • Summary • Potential next steps College of DuPage

  3. Resources • Addresses of students attending sites during project period • Admission applications from College of DuPage database (linked to addresses) • ESRI Arcview 9.1 • ESRI Business Analyst Software College of DuPage

  4. Where do the students live? • Geocode addresses of all students attending project site during 2004-2005 academic year • Identify areas where 40%-60%-80% of students live College of DuPage

  5. What are student characteristics? • Age ranges • Gender • Ethnicity • Highest Educational Level • Top five fields of study • Reason for attending College of DuPage College of DuPage

  6. Demonstration • Naperville Regional Center • Reason for attending College of DuPage College of DuPage

  7. Steps: • Geocode student addresses • Query attribute table to identify characteristics • Develop geographic representation and/or table for characteristic • Summarize student data • Compare area demographics to areas where 40%, 60%, and 80% of students live • Decide how to use data College of DuPage

  8. College of DuPage

  9. Reason for attending College of DuPage (example) • Transfer • Skills or Job Improvement • ABE/GED/ESL • Personal interest College of DuPage

  10. College of DuPage

  11. Summary Table College of DuPage

  12. College of DuPage

  13. Comparison Demographics College of DuPage

  14. Potential Next Steps • Compare data to other sites • Choose courses to schedule • Overlay postal carrier routes • Target market to potential students College of DuPage

  15. College of DuPage

  16. Questions or Comments • hunnicut@cdnet.cod.edu College of DuPage

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