communicating science writing for technical and lay audiences n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Communicating Science: Writing for Technical and Lay Audiences PowerPoint Presentation
Download Presentation
Communicating Science: Writing for Technical and Lay Audiences

Loading in 2 Seconds...

play fullscreen
1 / 6

Communicating Science: Writing for Technical and Lay Audiences - PowerPoint PPT Presentation


  • 161 Views
  • Uploaded on

Communicating Science: Writing for Technical and Lay Audiences. Chairpersons: Julie Kimbell, CIIT at The Hamner Institutes for Health Sciences Claude McGowan, Johnson & Johnson March 27, 2007. Introduction. Toxicology research results can have high impact Scientists Regulators

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Communicating Science: Writing for Technical and Lay Audiences' - masato


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
communicating science writing for technical and lay audiences

Communicating Science:Writing for Technical and Lay Audiences

Chairpersons:

Julie Kimbell, CIIT at The Hamner Institutes for Health Sciences

Claude McGowan, Johnson & Johnson

March 27, 2007

introduction
Introduction
  • Toxicology research results can have high impact
    • Scientists
    • Regulators
    • General public
  • Written communication is critical
    • Papers, grant proposals, reviews, press releases, web sites, prospectus blurbs, package inserts…
  • Keys to success for written communication include:
    • Writing style
    • Publication
    • Clarity, no matter what audience is targeted
  • Audiences issues…
    • For journalists and lay audiences: Jargon
    • For scientists: Misunderstanding or misinterpretation
local newspaper headline
Local Newspaper Headline

“Researchers seek cancer answers up rodent's nose”

“Formaldehyde trail through nose could yield breakthrough in institute's war on cancer ”

session participants
Session Participants
  • Claude McGowan, Co-chair
  • Michael Alley (Penn State Univ.), author
    • Essentials of Style in Scientific Writing
  • Jim Kehrer (Washington State Univ.), editor
    • The Ins and Outs of Publishing and Reviewing Manuscripts
  • Helen Chickering (NBC News Channel), medical reporter
    • Communicating Science to the Public
  • Cyndy Yu-Robinson (U.S. EPA), public affairs specialist
    • Challenges in Communicating Science from the EPA
    • Discussion moderator
session structure
Session Structure
  • Introduction 5 mins (1:30-1:35)
  • Michael Alley 25 mins (1:35-2:00)
  • Jim Kehrer 25 mins (2:00-2:25)
  • BREAK 10 mins (2:25-2:35)
  • Helen Chickering 25 mins (2:35-3:00)
  • Cyndy Yu-Robinson 15 mins (3:00-3:15)
    • Discussion intro 5 mins (3:15-3:20)
  • Discussion 55 mins (3:20-4:15)

Please hold questions for each speaker until the Discussion period, if possible!

discussion
Discussion
  • How do we translate scientific jargon so non-professionals can appreciate results?
  • Why should non-professionals should care about the latest advances in toxicology?
  • How can toxicologists clarify messages for the larger public?