Business Plan for a Lean Start-Up

1. Business Plan for a Lean Start-Up Gamification, Start-Up Mentality, MVP and the Final Project Margarita Antonova Volunteer Trainer @ Telerik Academy academy.telerik.com Product Manager Telerik Corporation IT Developers Business Product

2. Table of Contents • Gamification Concepts • Start-Up Mentality • Lean Start-Up & MVP • Business Plan Final Project • Instructions and Project Questions

3. Gamification Applying game mechanics and game design techniques to engage and motivate people to achieve their goals

4. Gamification • Nick Pelling first described the concept in 2003 • Gains traction in 2010 • According to Gartner will be as important to businesses as social media by 2015 • Concept • Behavior driven & promoting • Mix of science, strategy, and design • According to Gartner, most gamification plans will fial due to poor design

5. Gamification Examples • Other definitions: • The use of game mechanics in a non-game environment to engage users or to solve problems • Examples: • Badges – Badgeville • Loyalty programs – frequent fliers • Utilize the social factor for increased awareness or reach – challenge friends to play a game – Nike; treasure hunts • Enjoy experience – Coca-Cola Shake it • Increase productivity with fun – gamify tedious tasks – DevHub

6. GamificationOctalysis

7. Start-Up Design your new company in a few easy steps.

8. Start-Up Definitions • A business or undertaking that has recently begun operation • The act or an instance of setting in operation or motion • A company working to solve a problem where the solution is not obvious and success is not guaranteed • A company designed to scale very quickly – has the ability to grow quickly • Generating revenue means you have moved on from a startup

9. Lean Start-Up • Proposed by Eric Ries in 2011 • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses • Definition • By building product iteratively while learning and incorporating the market’s needs every step of the way, startups can avoid the need of high initial investments and decrease market risk • Concept is a mixture of: • business-hypothesis-driven experimentation • iterative product releases • validated learning

10. Lean Start-Up: MVP • Process: build-measure-learn feedback loop • Tool: Minimal Viable Product (MVP) • Allows testing a product, a feature, a service quickly and on the REAL market • Allows the learning process to begin and develop fast • Once in place – the startup company can start iterating and developing a real product or service

11. Final Project: Business Plan How will you make money? Why your findings show you can make money? Why will this strategy make money?

12. Business Plan to Include • SWOT • 7Ps – define product well • PESTLE • Porter’s 5 Forces • Well defined Target market/s • Plan and Strategy: • Positioning and Differentiation Strategy • Marketing and Sales Strategy and Channels • Financial sources plan & Operations plan • Risk Analysis and Business Sustainability Strategy • Business Plan – based on all of the above, we will make money like this:…

13. Business Plan Grading • SWOT – 10% • 7Ps - 15% • PESTLE – 7% • Porter’s 5 Forces – 8% • Well defined Target market/s – 10% • Plan and Strategy – 20% • Business Plan – based on all of the above, we will make money like this:… - 20% • Presentation – start with clear summary – 10% • All team member HAVE to present • Duration <= 15 minutes • 5 minutes for examiner questions

14. Software CompanyTypical Structure http://academy.telerik.com/student-courses/...

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