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Enhancing Digital and Social Media Marketing: Navigating SEO with Effective Sitemap Strategies

In this session, Prof. Surya Mishra from the School of Management at KIIT University dives into the essential elements of digital and social media marketing with a focus on sitemaps. Learn how to design effective sitemaps that aid navigation and boost SEO, including both HTML and XML formats. Discover strategies for keeping your sitemap updated, using keyword-rich anchor text, and understanding your audience for impactful content creation. Explore real-world examples from leading brands and improve your online visibility and user experience.

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Enhancing Digital and Social Media Marketing: Navigating SEO with Effective Sitemap Strategies

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Presentation Transcript

  1. Session 7 Create 2 Digital and Social Media Marketing Prof. Surya MishraSchool of Management KIIT University

  2. Sitemap • The Design Need: • Navigation aid • SEO: help crawlers navigate • Design Solution: • General site map • Footer site map

  3. A good site map • In HTML(display) and XML(SEO) • Domainname.com/sitemap • Use keyword rich anchor text • Keep your site map up-to-date

  4. A good site map • http://apple.com/sitemap • http://www.nokia.com/in-en/sitemap • http://www.coca-cola.com/webstore/sitemap.html • http://www.unilever.com/resource/sitemap.aspx • http://www.zappos.com/site-map

  5. Sitemap • Set the priority of your site map page higher • Use the site maps extensionto provide search engines with key information about images • video site map to enlighten the search engines about your video content

  6. Sitemap • Promote links • It allows users to save time. • For very small sites • the main navigation already resembles a site map • For sites with more than two levels • the site map functions as a navigation alternative • On really large (information rich) sites • catalog • Large number of visitors to site map => problem with site

  7. Writing for the Web • Know your audience • Who is my audience? • What actions do I want them to take? • What information do they need in order to feel confident taking action?

  8. Audience of One • While the web is social, each individual consumes media own his / her own • Identify your most important customer • Appeal to this audience of one only

  9. Persona • Male, female or a mixture? • Demographics? • How do they make purchasing decisions? • Do they compare many offerings? • Do they make lists of questions and call in for assistance with decision making or do they make purchase decisions spontaneously based on a special offer?

  10. Copy • Long Copy • Short Copy • Clear and concise • Easy to read • Well-written • Well-structured

  11. Terms

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