1 / 12

Session 7 Create 2

Session 7 Create 2. Digital and Social Media Marketing Prof. Surya Mishra School of Management KIIT University. Sitemap. The Design Need: Navigation aid SEO: help crawlers navigate Design Solution : General site map Footer site map. A good site map.

Download Presentation

Session 7 Create 2

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Session 7 Create 2 Digital and Social Media Marketing Prof. Surya MishraSchool of Management KIIT University

  2. Sitemap • The Design Need: • Navigation aid • SEO: help crawlers navigate • Design Solution: • General site map • Footer site map

  3. A good site map • In HTML(display) and XML(SEO) • Domainname.com/sitemap • Use keyword rich anchor text • Keep your site map up-to-date

  4. A good site map • http://apple.com/sitemap • http://www.nokia.com/in-en/sitemap • http://www.coca-cola.com/webstore/sitemap.html • http://www.unilever.com/resource/sitemap.aspx • http://www.zappos.com/site-map

  5. Sitemap • Set the priority of your site map page higher • Use the site maps extensionto provide search engines with key information about images • video site map to enlighten the search engines about your video content

  6. Sitemap • Promote links • It allows users to save time. • For very small sites • the main navigation already resembles a site map • For sites with more than two levels • the site map functions as a navigation alternative • On really large (information rich) sites • catalog • Large number of visitors to site map => problem with site

  7. Writing for the Web • Know your audience • Who is my audience? • What actions do I want them to take? • What information do they need in order to feel confident taking action?

  8. Audience of One • While the web is social, each individual consumes media own his / her own • Identify your most important customer • Appeal to this audience of one only

  9. Persona • Male, female or a mixture? • Demographics? • How do they make purchasing decisions? • Do they compare many offerings? • Do they make lists of questions and call in for assistance with decision making or do they make purchase decisions spontaneously based on a special offer?

  10. Copy • Long Copy • Short Copy • Clear and concise • Easy to read • Well-written • Well-structured

  11. Terms

More Related