slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
社群網站 PowerPoint Presentation
Download Presentation
社群網站

Loading in 2 Seconds...

play fullscreen
1 / 40

社群網站 - PowerPoint PPT Presentation


  • 128 Views
  • Uploaded on

社群網站. 摘要. 社群網站之定義 , 趨勢與現象 社群網站發展史 Six degrees of separation 社群網站優勢 Social Networking for Learning and Using research. Social Networking Service. 社群網路服務 ( Social Networking Service ,簡稱 SNS )主要作用是為一群擁有相同興趣與活動的人建立線上社群。

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '社群網站' - marvin-jones


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2
摘要
    • 社群網站之定義, 趨勢與現象
  • 社群網站發展史
  • Six degrees of separation
  • 社群網站優勢
  • Social Networking for Learning and Using research
social networking service
Social Networking Service
  • 社群網路服務(Social Networking Service,簡稱SNS)主要作用是為一群擁有相同興趣與活動的人建立線上社群。
  • 這類服務往往是基於網際網路,為使用者提供各種聯繫、交流的互動通路,如電子郵件、即時訊息服務等。此類網站通常通過朋友,一傳十十傳百地把網路展延開去,極其類似樹葉的脈絡,華文地區一般稱之為「社群網站」。
slide4
多數社群網路會提供多種讓使用者互動起來的方式,可以為聊天、寄信、影音、檔案分享、部落格、討論群組等。
  • 社群網路為訊息的交流與分享提供了新的途徑。作爲社群網路的網站一般會擁有數以百萬的登記使用者,使用該服務已成為了使用者們每天的生活。
slide5
社群網路服務網站當前在世界上有許多,知名的包括Facebook、Myspace、Twitter等等。在中國大陸地區,社群網路服務為主的流行網站有人人網、開心網、微博等。社群網路服務網站當前在世界上有許多,知名的包括Facebook、Myspace、Twitter等等。在中國大陸地區,社群網路服務為主的流行網站有人人網、開心網、微博等。
from youtube
From Youtube
  • A Brief History of Communication, 2011
  • https://www.youtube.com/watch?v=rDkxsNmKDGk
  • The Evolution of Communication, 2011
  • https://www.youtube.com/watch?v=LiKarbAMUjs
  • Social Network Service, SNS, 2013
  • https://www.youtube.com/watch?v=ap4PyKYbaUk
  • How Social Networks Have Changed The World!, 2013
  • https://www.youtube.com/watch?v=trH4iuebjjI
slide8
社群網站發展史
  • 早期在網際網路上多維持著很多提供使用者互動支援的服務,例如BBS,新聞群組等。
  • 早期社群網路的服務網站呈現為在線社群的形式。使用者多透過聊天室進行交流。
  • 隨著Blog (Web log) 等新的網上交際工具的出現使用者可以透過網站上建立的個人首頁來分享喜愛的訊息。
slide9
2002年至2004年間,世界上三大最受歡迎的社群網路服務類網站是Friendster、MySpace、Bebo。2002年至2004年間,世界上三大最受歡迎的社群網路服務類網站是Friendster、MySpace、Bebo。
  • 在2005年之際MySpace成為了世上最巨大的社群網路服務類網站。傳聞當時其頁面存取量超越了作為著名搜尋引擎的Google。
  • 2006年第三方被允許開發基於Facebook的網站API (application programming interface) 的應用,使得Facebook隨後一躍成為全球使用者量增長最快的網站。眾多網站隨後開始仿效開發自己網站的API。
slide10
社交服務網站的發展驗證了「六度分隔理論」(Six Degrees of Separation),即「人際關聯脈絡方面你必然可以透過不超出六位中間人間接與世上任意先生女士相識」。
  • 個體的社交圈會不斷地擴大和重疊並在最終形成大的社群網路。在此類透過對「朋友的朋友是朋友」原則的實作而得到發展的線上社群網路中。
six degrees of separation
Six Degrees of Separation
  • Six degrees of separation is the theory that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps.
  • It was originally set out by Frigyes Karinthy and popularized by a play written by John Guare.
continued research small world project
Continued research: Small World Project
  • In 2003, Columbia University conducted an analogous experiment on social connectedness amongst Internet email users.
  • Their effort was named the Columbia Small World Project, and included 24,163 e-mail chains, aimed at 18 targets from 13 different countries around the world.
  • Almost 100,000 people registered, but only 384 (3%) reached the final target. 
slide15
社群網站優勢
  • 透過社交服務網站我們與朋友保持了更加直接的聯繫,建立大交際圈,其提供的尋找使用者的工具幫助使用者尋到失去了聯絡的朋友們。
  • 網站的通常有很多志趣相同並互相熟悉的使用者群組。相對於網路上其他廣告而言商家在社交服務網站上針對特定使用者群組打廣告更有針對性。
slide16
社群網站劣勢
  • 有的社交服務類網站並不獲得利潤,因而其商業模式一直未有達到業界的認可。
  • 隨著社交服務類網站的出現,瀏覽這些網站佔用了越來越多僱員的工作時間。
  • 沒有研究能明卻指出透過增長在網路上所進行的社交活動能實作真實生活中社會交往技巧的增長。
  • 個人資訊保安保障措施還需要改善。
slide17
使用現況
  • 台灣(R.O.C.): 比較強勢的有:facebook, google+(較年輕), plurk(黨外導向), sina weibo(娛樂導向), ... , etc.
  • 香港及澳門特區:facebook, google+, sina weibo, ... , etc.
  • 中國大陸(P.R.C):由於政府有限度的管制網路輿論與資訊安全,純外商網路公司通常不容易進入該市場,比較強勢的有:由校內網演變的人人網, 曾與人人網爭執商標權的開心人001網, 騰訊QQ, 阿里巴巴電子商務的淘寶,等等。但中國大陸民眾仍可以已翻牆(透過vpn虛擬私人網路連線)的的形式檢視外部資訊。
slide18
思考題
  • 社群網站是否為人類社交行為的革命?
  • 社群網站的優勢為何?
  • 社群網站的劣勢為何?
  • 做為學習用途,社群網站的優勢為何?
social networking for learning
Social Networking for Learning
  • Medical students’ use of Facebook to support learning: Insights from four case studies, Medical Teacher, 2010
  • Is it a tool suitable for learning? A critical review of the literature on Facebook as a technology-enhanced learning environment, JCAL, 2013
  • Understanding Uses’ Attitudes toward Mobile Learning Environments, SEME 2014
medical students use of facebook to support learning insights from four case studies
Medical students’ use of Facebook to support learning: Insights from four case studies
  • KATHLEEN GRAY, LUCAS ANNABELL & GREGOR KENNEDY
  • Medical Teacher, 2010; 32: 971–976
  • Background: Recent research indicates that university students are interested and active in supporting their learning by using Facebook, a popular social networking website.
slide21

Aim: This study aimed to add to our understanding of how or how effectively students may be using Facebook for this purpose.

  • Method: Researchers surveyed the extent and key features of Facebook use among 759 medical students at one university, and explored in depth the design and conduct of four Facebook study groups.
slide22

Results: 25.5% of students reported using Facebook for education related reasons and another 50.0% said they were open to doing so.

  • The case studies showed conservative approaches in students’ efforts to support their development of medical knowledge, skills and attributes in this way.
  • Both technological affordances and group dynamics were factors contributing to groups’ mixed successes.
slide23

Conclusion: These cases indicate that using Facebook as part of learning and teaching is as much of a challenge for many students as it may be for most educators.

slide24
Is it a tool suitable for learning? A critical review of the literature on Facebook as a technology-enhanced learning environment
  • S. Manca* & M. Ranieri†
  • Journal of Computer Assisted Learning, 2013
  • The educational value of Facebook has not been fully determined, and results from the mainstream educational paradigms are contradictory, with some scholars emphasizing its pedagogical affordances (e.g., widening context of learning, mixing information and learning resources) and others cautioning against its use for educational purposes.
slide25

Moreover, systematic reviews about documented educational usage of Facebook as a learning environment are lacking.

  • This article attempts to provide a critical overview of current studies focusing on the use of Facebook as a technology-enhanced learning environment, with the aim of exploring the extent to which its pedagogical potential is actually translated into practice.
slide26

The authors conducted a comprehensive literature search that identified 23 relevant articles that were subsequently analysed according to a simplified list of guidelines. These articles were further analysed and recoded through a set of emerging categories.

  • The results show that pedagogical affordances of Facebook have only been partially implemented and that there are still many obstacles that may prevent a full adoption of Facebook as a learning environment such as implicit institutional, teacher and student pedagogies, and cultural issues.
understanding uses attitudes toward mobile learning environments
Understanding Uses’ Attitudes toward Mobile Learning Environments
  • 2014 International Conference on Social Education and Management Engineering (SEME2014)
  • Liaw, S.S., Huang, H.M., & Hsing, K. T.
  • The research is to understand learners’ attitudes toward mobile learning environments that based on the Social Cognitive Theory (SCT) approach.
  • From the concept of SCT, personal factors can be viewed as perceived self-efficacy and self-regulation; environmental factors include perceived ease of use and interactive learning environments; and behavioral factors are perceived usefulness and perceived behavioral intention.
slide28

A questionnaire survey is collected 159 responders after they all use mobile learning systems for one month.

  • After statistical analyses, perceived ease of use is the best predictor on perceived usefulness.
  • And self-regulation, interactive learning, and self-efficacy are all significant predictors on perceived usefulness.
  • Furthermore, perceived usefulness is a significant predictor on behavioral intention toward using mobile learning environments.
slide29

Self-efficacy

Self-regulation

Behavioral intention

Usefulness

Ease of use

Interactive

The research model

slide32
思考題
  • Facebook 做為學習之優勢?
  • Facebook 做為學習之劣勢?
  • 社群網站做為學習之成效為何?
slide33
整合實用性、享樂性與社群認同性建構社群網站態度衡量模型之研究
  • 王凱;張震元
  • 資訊管理學報, 2012, 19(2), 64-102
  • 隨著資訊傳播科技的快速興起,全球資訊網(World Wide Web)逐漸發展為主要的傳播媒體之一,網站應用形式也走向更多元化,特別是社群網站已成為線上資訊交流、交友、或娛樂的互動平台。因此,了解社群網站使用者之網站態度便為一個重要的研究議題。
slide34
隨著資訊科技與網際網路的快速發展,網站的應用也由最初的資訊與資源分享目的,逐漸擴展至個人生活與社會關係的領域。Facebook、MySpace、Twitter、Plurk 等社群網站或討論區在近幾年的快速成長,都反應了這樣的趨勢。然而,在過去的網站態度相關研究中,大多針對一般性的網站,並無法適切地反映出網站類型不同所造成網站態度衡量的差異性需求。
  • 有鑑於此,本研究針對社群網站的應用,發展出合適的社群網站態度量表。首先透過文獻探討以及專家訪談,分別建構出與實用性、享樂性、以及社群認同性相關的初始題庫(Pool),共101 個衡量問項。
slide35
根據專家訪談所取得的修正建議,將初始的題庫由原本的101個衡量問項修正為30 個衡量問項,涵蓋4 題實用性、14 題享樂性、以及12 題社群認同性的問項。
  • 依社群網站的特性,本研究經由電子商務與網路應用領域專家的協助,分別由實用性、享樂性、以及社群認同性建構社群網站態度的衡量模型,以反映出社群網站在資訊與服務功能、娛樂與互動沈浸、以及社群參與等方面的特性。
slide36
以社群網站態度衡量模型為基礎, 本研究所歸納之實用性、享樂性及社群認同性來看,也顯示出社群網站在運作上的多元特性,以及使用者對於參與社群網站的預期。
  • 換句話說,社群網站除了提供使用者即時與豐富性的資訊交流分享之外,亦可能透過刺激好奇心或娛樂性,引導使用者進一步探索網站所提供的各項服務,或滿足其非功能性的娛樂需求。
  • 更重要的是,透過社群認同感的凝聚,強化成員彼此間的責任與歸屬感,這些都將使得使用者對該社群網站之網站態度評價得以提升。
facebook
社群網站使用者在行為感知、資訊驗證行為及資訊信賴度之分析以Facebook使用者為例社群網站使用者在行為感知、資訊驗證行為及資訊信賴度之分析以Facebook使用者為例
  • 吳欣純
  • 教學科技與媒體, 101期, 23-39
  • 本研究探討Facebook 使用者行為、資訊驗證行為與資訊信賴度之相關性,研究方法為問卷調查,問卷分為五個部分,除人口變項與網站使用行為等基本資料外,另有3個分量表,分別測量使用行為感知、資訊驗證行為、以及資訊信賴度。本研究透過網路發放問卷,共獲得252個有效樣本,並以探索性因素分析實證資料。
slide38
研究結果顯示,問卷各向度皆具有良好內部一致性信度,探索性因素分析顯示樣本資料大致支持研究者預設之因素結構,建構效度尚可。問卷發展完成後,以此問卷為研究工具,進一步研究Facebook 使用者行為與資訊驗證行為對於資訊信賴度之相關性。
  • 研究結果顯示:(1)Facebook常用功能不同在資訊信賴度的分數上有所差異;(2)Facebook使用者行為感知與其資訊信賴度、資訊驗證行為之間具有相關性;(3)未來研究方向可針對單一網站中不同功能探討使用者在資訊信賴度之差異。
slide39
思考題
  • 實用性、享樂性與社群認同性建構社群網站態度, 你最重視那一項?
  • 你在使用社群網站時會有那些疑慮?
  • 社群網站做為學習用途時, 最大之優勢為何?