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THE PROS & CONS OF HUMOR IN MARKETING

After grabbing the consumeru2019s attention, it plants a seed that will stick with them through their entire buyeru2019s journey.

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THE PROS & CONS OF HUMOR IN MARKETING

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  1. THE PROS & CONS OF HUMOR IN MARKETING ATTENTION GRABBING After grabbing the consumer’s attention, it plants a seed that will stick with them through their entire buyer’s journey. PEOPLE LOVE LAUGHTER Something people still slow down for is for a good laugh. It makes the most sense that you engage them with humor and who knows, you might have a chance to go viral. FUNNY IS RELATABLE More often than not, the reason we find something funny is that we can relate to it. The more it “clicks” with us, the stronger our reaction will be. HUMOR HAS HIGHER RECALL A connection becomes even stronger when we also experience an emotional reaction to what is engaging us. If you make them laugh, they will no doubt remember you. OTHERS (-) DON’T CRACK JOKES JUST FOR ATTENTION (-) CLINICAL BRANDS & HUMOR DON’T MIX WELL (-) KNOW YOUR AUDIENCE TO AVOID OFFENSE CHOOSE OCGNOW TO HELP YOUR BRAND COMMUNICATE THE IDEAS YOU WANT YOUR CONSUMERS TO GET ON BOARD WITH.

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